white paper connected cars disruption mobility
White Paper

Connected Cars: Disruption in Mobility

by commercetools

commercetools White Paper: Automotive / Connected Cars: Disruption in Mobility

About the White Paper

How electronic mobility and autonomous driving are changing the way car manufacturers deliver customer experiences

Changes in customer behavior and technology have had a considerable impact on car manufacturers. The digitization of the automotive industry is shifting the focus to direct-to-consumer strategies, plus new business models and sources of income are emerging. Automotive companies are changing from hardware providers to mobility service providers and offering their customers seamless shopping experiences across the entire customer journey. This paradigm shift in mobility is the concept of “connected mobility.”

In this white paper, we take a closer look at the changes the automotive industry is going through, as well as new opportunities and business models that are evolving.

Key Takeaways

  • How electronic mobility is changing the automotive industry.

  • Autonomous cars and their impact.

  • Digital services in the car, including in-car commerce, entertainment, smart navigation, etc.

  • How real-life automotive brands are integrating modern technology to improve customer experience.


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