How Volkswagen Group is redefining centralized commerce across their multiple brands, markets and channels.

To launch a centralized eCommerce solution for the Volkswagen Group, the company needed a solid cloud-based foundation that could deliver commerce functionality and online channels for the first time.

The new solution from commercetools allows customers to purchase everything from vehicles to hubcaps and digital services from any Volkswagen-owned brand, including Seat, Audi, Bentley and Porsche.

The group-wide solution enables customer contact across all touchpoints, from traditional brand websites and mobile devices to the vehicles themselves. The first solutions based on the platform are already available in Germany, including the sale of stock vehicles of Audi dealers and online order requests for the new ID.3 electric car from Volkswagen.

Thanks to flexible, composable microservices from commercetools, digital strategies can be implemented just as easily as short-term push offers and promotions. The more agile the microservices are, the better the experience for the buyer. In addition, pairing commercetools with AWS cloud technology improved the company’s ability to quickly make changes. Volkswagen only needs to add a new product data once and the solution automatically updates the site across all channels, making it easy for customers to make purchases however they like. 

Last update, January 2023