Volkswagen Group Possibility Story How Volkswagen Group is redefining centralized commerce across their multiple brands, markets and channels.

To launch the Volkswagen Group’s central eCommerce solution, the group needed a solid cloud-based foundation that could deliver commerce functionality and online channels for the first time.

The new platform from commercetools will allow customers to purchase everything from vehicles to hubcaps and digital services from Volkswagen and other group brands, including Seat, Audi, Bentley and Porsche.

The group-wide solution enables customer contact across all touchpoints, from traditional brand websites to mobile devices and the vehicles themselves. The first solutions based on the platform are already available in Germany, including the sale of stock vehicles of Audi dealers and online order requests for the new ID.3 electric car from Volkswagen.

Thanks to flexible, combinable microservices from commercetools, digital strategies can be implemented just as easily as short-term push offers and promotions. The more agile the microservices are, the better the experience for the buyer. commercetools‘ technology means Volkswagen only needs to add new products for sale to the eCommerce platform once, and they will be available on any channel the customer wants to use to purchasing.