Our API-First Solution
Modern APIs are at the core of digital commerce. They are the glue that connects applications and things and allow organizations to develop new business opportunities. Using our future-ready, commerce API, brands and retailers gain the flexibility to create new experiences for all digital touchpoints.
“We are stitching and knitting experiences using their microservices.” – EXPRESS
What are APIs?
APIs are contracts between different applications. They determine how to exchange data and how to structure them. If two communication partners agree on a set of rules, they can share information and allow for new functionalities to evolve. This can be used by businesses to integrate different applications as well as to communicate with smart devices.
Benefits of APIs
APIs guarantee a fast and safe exchange of information, so businesses can rely on them to connect different applications. In digital commerce, this allows brands and retailers to develop new functionalities independent of the frontend devices that their customers are using and stay prepared for the future.
Customers who trust in our APIs
Webinar: How APIs are Driving the New Commerce Landscape
API Booklet
This book provides readers with both a high-level understanding of APIs, as well as detailed instructions on how to model, build, deploy, and expose APIs for maximum benefit.
API White Paper
Explore how the combination of BloomReach DX and the commercetools platform allows a seamless API integration of content and commerce elements.