Our API-First Solution
Modern APIs are at the core of digital commerce. They are the glue that connects applications and things and allow organizations to develop new business opportunities. Using our future-ready, commerce API, brands and retailers gain the flexibility to create new experiences for all digital touchpoints.
“We opted for the commercetools solution because of its API first principle and scalability. Upload and Print Business Units. “We were impressed by the flexibility of their microservices and underlying APIs, the complex data modeling and the comprehensive options for individual pricing. In addition, the commercetools corporate philosophy, which views digitization as a strategic approach instead of just a technical tool, is a good fit for us.” – Abhishek Dwivedi, Senior Director Technology, Cimpress
What are APIs?
APIs are contracts between different applications. They determine how to exchange data and how to structure them. If two communication partners agree on a set of rules, they can share information and allow for new functionalities to evolve. This can be used by businesses to integrate different applications as well as to communicate with smart devices.
Benefits of APIs
APIs guarantee a fast and safe exchange of information, so businesses can rely on them to connect different applications. In digital commerce, this allows brands and retailers to develop new functionalities independent of the frontend devices that their customers are using and stay prepared for the future.