Shaping the future of commerce, your way
commercetools powers the commerce engines of the world’s leading enterprises. Built to meet the evolution of modern commerce, our platform is rooted in composable architecture — giving enterprises the agility to scale smarter, unify experiences, and adapt for an agentic future that’s already here.
Our Story The world changed. So we built a platform that keeps up – regardless of what comes next.
Commerce moves fast — but most platforms don’t. Rigid, outdated systems slow down innovation and limit growth.
We saw a better way. commercetools gives businesses the freedom to move at the speed of their customers. Our open, composable approach empowers you to focus on what’s next, not just maintain what exists.
Enterprises across industries — from retail to manufacturing to healthcare — trust commercetools to modernize infrastructure, unlock agility, and turn change into a competitive edge.
The future is unpredictable, but your ability to adapt shouldn't be. We built commercetools to give businesses the ultimate technical edge –– the ability to move fast, align with customers, and turn constant change into revenue.
Co-founder and Chief Innovation Officer
Our purpose Reimagining enterprise commerce, from headless to agentic.
commercetools was founded to solve what legacy platforms couldn’t: giving enterprises the freedom to adapt, scale, and differentiate in real time. That conviction sparked the era of headless and composable commerce, and defined the infrastructure standard for true enterprise innovation.
Now, unified and agentic commerce is here. But intelligent experiences can’t operate on outdated foundations. Composable is what makes this moment possible. It’s the architectural prerequisite for enterprises to move faster, build smarter, and win now and for decades to come
We didn’t pivot to meet this shift. We built for it.
Our Technology Built for scale. Ready for intelligence. Proven in the enterprise.
There’s no shortcut to agility. commercetools gives you the composable foundation to scale intelligently and adapt in real time.
We created the first enterprise-grade platform built entirely on MACH® principles — cloud-native, modular, API-first, and agnostic by design.
That foundation is what lets you activate AI agents without replatforming. It’s how you unify every channel, region, and business model without tradeoffs. And it’s why the world’s most complex commerce organizations trust commercetools to scale smarter and adapt faster — no matter what comes next.
We are…
Built for scale. Trusted to deliver.
We power enterprise commerce for some of the world’s most recognized companies, helping them rewire their tech stacks, unify global operations, and unlock growth with every release. Whether navigating complexity or leading transformation, commercetools is the platform they trust to deliver at scale.
In 2025, we were named a Customers’ Choice in the Gartner® Peer Insights™ “Voice of the Customer” report for Digital Commerce — with 89% of customers saying they’d recommend commercetools. That kind of advocacy speaks for itself.
commercetools by the numbers
Our executive team
Chairman and Chief Executive Officer Doug McNary
Doug is an experienced executive leader known for driving growth, operational excellence, and advancing customer value. He builds strong teams and scalable businesses that turn vision into measurable results for the customers and markets they serve.
Co-Founder & Chief Innovation Officer Dirk Hoerig
Pioneer of headless commerce and cloud software in the enterprise market. As Chief Innovation Officer, Dirk continues to drive product innovation and thought leadership at commercetools.
Chief Customer Officer Eric Speciel
Eric is a seasoned customer leader with decades of SaaS experience and a passion for delivering value at every stage of the customer journey. He helps enterprises unlock the full potential of commercetools through strategic partnership and operational excellence.
Chief Technology Officer Hajo Eichler
Hajo champions the "tech is a people business" mindset and brings a passion for quality, automation, and security in software development. He empowers technical teams to build secure, scalable SaaS products that matter.
Chief Marketing Officer Jen Jones
Jen brings over 20 years of experience leading global marketing for category creators and Fortune 500s. She’s known for combining technical fluency with creative storytelling and go-to-market precision. At commercetools, she drives brand, demand, and growth.
Chief Operating Officer Matt Tuel
Matt is an operational and financial strategist with a track record of scaling high-growth companies, including ventures acquired by Publicis, Rapid7, and Nielsen. He specializes in building efficient systems that support long-term growth.
Texas Tech alum, outdoors enthusiast, and aspiring coach for his three boys’ youth sports teams.
Chief People Officer Roxana Dobrescu
Roxana is a transformative people leader with a passion for building cultures where talent thrives and businesses grow. She brings deep expertise in scaling global teams with purpose, care, and curiosity.
Chief Product Officer Shiri Mosenzon Erez
Shiri is a visionary product leader with two decades of experience scaling global B2B platforms. With a track record of driving innovation and revenue at companies like HiBob and HP Indigo, she leads commercetools’ product strategy with clarity, velocity, and fierce.
For media and investor related inquiries, please contact Kemba Neptune, Senior Director, Strategic Communications
Kemba Neptune
Senior Director, Strategic Communications
kemba.neptune@commercetools.com
