Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Atlassian, Bumble, CrowdStrike, DJI, Facebook, Fiverr, Flipkart, Qualtrics, Slack, Spotify, Squarespace, Tenable, and UiPath are among the companies Accel has backed over the past 35+ years. Accel helps ambitious entrepreneurs build iconic global businesses.
The chance to invest in a fast-growing, innovative commerce platform was one we could not pass up. commercetools provides eCommerce enterprises the technology necessary to capture revenue in the rapidly growing global eCommerce market.
Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised more than 30 billion USD in capital commitments through a series of funds. Insight Partnert’s mission is to find, fund and work successfully with visionary executives, providing them with practical, hands-on software expertise that fosters long-term success. Across its people and its portfolio, Insight Partners encourages a culture around a belief that the growth of ScaleUp companies creates opportunity for all.
For more information, visit Insight Partners
With a strong track record of investing in retail software leaders, we are excited to have the opportunity to invest in commercetools and help them scale up internationally. In our opinion, commercetools represents the next wave of enterprise commerce software and has the potential to unlock powerful innovation and growth within the eCommerce sector.
Managing Director, Insight Partners
The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2018, the company generated a total external turnover of around 61 billion EUR. Founded in 1927, REWE Group maintains operations in 22 countries and employs 360,000 people. The sales lines include REWE, REWE CENTER and BILLA, as well as MERKUR and ADEG supermarkets and consumer stores, the discounter PENNY, the BIPA drugstores and the toom Baumarkt DIY stores. The company also operates convenience stores (REWE To Go) along with eCommerce activities including REWE Lieferservice, Zooroyal, Weinfreunde, and Kölner Weinkeller. Travel and tourism under the umbrella of DER Touristik Group includes the tour operators ITS, Jahn Reisen, Dertour, Meiers Weltreisen, ADAC Reisen, Kuoni, Helvetic Tours, Apollo und Exim Tours and more than 2,400 travel agencies (e.g. DER Reisebüro, DERPART and cooperation partners), the hotel chains lti, Club Calimera, Cooee, PrimaSol and Playitas Resort and the direct tour operator clevertours.com
For more information, visit REWE Group
When we invested in commercetools before 2014, we were able to leverage their technological expertise on many projects. commercetools had time to grow while retaining the freedom to expand internationally. Today, REWE Group has successfully expanded its own digital unit and commercetools is on its way to becoming the global market leader as a commerce platform. A win-win situation for all.
CEO, REWE Group
commercetools has capitalized on being the first software technology company to introduce a headless cloud-based commerce platform. By promoting the value of APIs and microservices, spearheading collaboration with other SaaS vendors, and providing brands with a true low-risk plan for digital transformation, the company has grown 90% in the last 30 months.