An unbelievable but true story: In 2007, 9-year-old Felix Finkbeiner founded the child and youth initiative Plant-for-the-Planet. His vision is for children around the world to plant a million trees and thus achieve the CO2 balance that adults always talk about. He introduces this idea to the world. He addresses decision-making bodies such as the European Parliament and the United Nations and creates academies where children teach other children and empower each other to become ambassadors for climate justice. After only three years, children from Germany are planting the one millionth tree together with Ministers of the Environment from Germany, Denmark, Canada, Mexico and Turkey. In 2018, representatives from 30 companies, NGOs and celebrities signed the Trillion Tree Declaration with the aim of planting 1,000 billion trees.
“We were thrilled by the thought that a nine-year-old could make so much difference. Just believing in a better world can move mountains – or plant millions of trees in this case. With financial contribution from commercetools, trees are continuously planted on the foundation’s own land on the Yucatán Peninsula in Mexico – you can see it on our tree counter. We also support the implementation of academies and the support of trained climate ambassadors.”
– Dirk Hoerig, CEO and co-founder of commercetools