The goal of 66°North was to find a flexible platform which could enable them to scale their business in such a way that they could be iterative. With headless commerce and capabilities of commercetools, 66°North is now in a position where their technology is powering their business ambitions rather than limiting them, as is often the case with large monolithic solutions.
66°North began their migration to commercetools at the start of 2020. The launch was a few months later, in September 2020. Due to the COVID-19 pandemic, communication and construction took place completely remotely. The current results of the 66° North commerce platform shows that the new architecture is working, with sales developing positively.
We are now saving time and money in eCommerce. We have a lot more design options. And, now our focus is entirely on the shopping experience of our customers.
Global President, 66°North
Commercetools transformed the monolithic platform on which the company’s digital systems were set up into a flexible, microservices-based system that was built according to the specific requirements of 66°North.
A single platform scaled to support a phased global roll-out with localization.
Inventory, pricing and promotions are updated in real-time across all sales channels.
Integration with Checkout.com provides flexible payment options.
