When the Covid-19 pandemic hit in 2020, Mission Linen Supply’s rental and direct sales numbers were negatively impacted. The pandemic shutdowns forced their main customers — restaurants and hotels — to close their doors. Sales personnel could no longer visit customers and take their orders for them, removing the personal touch, and there was no digital channel for customers to buy from. To remain successful, Mission Linen Supply had to react quickly. That’s when they turned to commercetools to embrace online shopping as a way to reach their customers digitally.
In May 2020, Mission Linen Supply rolled out a new B2B online shop that sells masks, hand sanitisers, cleaning products and more. These new revenue streams have helped the company weather the pandemic and have been a huge boost for its overall business. Mission Linen Supply was also able to boost its B2B offerings by 200% to adapt to the pandemic, easily adding to the 15,000-strong digital product catalog the company had started off with.
The headless approach — in my opinion — is the only approach companies should be looking at today. We were ahead of the curve in using APIs and headless. commercetools has really helped our development team because they can see how we built our APIs, and can then model their own custom APIs off of what commercetools does.
CIO and Vice President Information Technology, Mission Linen Supply
Using commercetools Composable Commerce made it very easy for Mission Linen Supply to get their B2B website exactly how they wanted it and, best of all, launch it in only six weeks. The website now has limitless possibilities for channel expansion, product catalog growth and engaging customer experiences.
Customers can add products to a basket in person with a delivery driver or to the same basket online.
Easily add new products and product ranges, increasing offerings by 200% in one year.
Customers can shop however they want, online or offline, without friction.
