partner logo profound

About Profound

Profound helps B2C and B2B brands deliver eCommerce value at pace. The company provides everything from CX insight to eCommerce development, integration and continuous improvement. This is done by identifying the right target personas, surfacing which behaviours on their eCommerce customer journey to influence, and then implementing the right eCommerce technology and UX design. 

Their process gives you the confidence that all your decisions are customer-evidenced – from UX design to content, to prioritized system choices. This is done at pace – typically delivering value within 3 months.


Profound specializes in experience design: eCommerce customer journeys, behaviors and VoC; UX design: eCommerce, websites, portals and mobile apps; technical development and integration: headless CMS, PIM, DAM, eCommerce; continuous improvement and support: test-and-refine roadmaps and strategy.

Their services include:

  • Experience Design
  • eCommerce
  • Technical Development
  • Continuous Improvement
  • Support


The experience and knowledge you have added to our project team has been immense and I do not doubt that we wouldn’t be where we are now without you. What we have all achieved over the course of this year on this project has been nothing short of monumental! To have created and launched the full tech stack we have in 9 months is truly amazing.
Nathan Young

IT Director + Interflora UK

We knew that delivering a better B2B Customer Experience would need a successful strategic digital transformation. Profound were invaluable in helping us create this experience, from their use of customer insight to the technical implementation. The use of customer evidence combined with a technical proof of concept gave us greater certainty and confidence in all our decisions, particularly as we were considering a modern headless architecture. It’s rare you find a trusted partner like Profound with a passionate focus on the customer experience and the matching technical vision and capability to implement it. It also helps that they’re actually really easy to work with.
Marco Maccio

Digital Director + Horizon Platforms

  • Partner Type

    Solution Partner / Systems Integrator

  • Partner Tier


  • Offices
    • Americas
      United States of America, Canada
    • EMEA
      Germany, Switzerland, Austria, Netherlands, Belgium, Luxembourg, France, Spain, Italy, Sweden, Norway, Denmark, Finland, United Kingdom, Poland, Ukraine