commercetools Blogpost Cyberweek 2022
Business Blog

How commercetools helps retailers sail through Black Friday — and every other day of the year

Hauke Rahm
Hauke Rahm
December 2022

The holiday shopping season is an exciting time for a number of our customers and their consumers. Advancing customer service and innovating experiences during and beyond these high-volume moments will always remain core to our values, and by extension, part of our company culture.

commercetools Blogpost Cyberweek 2022

At commercetools, we think of Black Friday as “just another day” due to the scalable and flexible nature of our MACH™-based architecture. However, we fully understand that it is far from the average day for the majority of our customers. In fact, that’s why our global customer success and engineering teams remain available at all hours throughout Cyber Week to ensure they deliver frictionless experiences to their end customers.

This past week, we showed incredible growth across our APIs. Here are a few fun statistics to show just how much of a great week it was:

  • We processed over 2.5x more revenue during Cyber Week 2022 compared to an average week this year. 

  • Our Black Friday order volume was up 105% from the year prior.

  • The Average Order Value (AOV) increased by 40% year over year.

In addition to the revenue and order volume increases, our APIs processed 8.4 billion requests during Cyber Week, an increase of 60% compared to last year — and this was with an average response time of 23 milliseconds. This success only reinforces the importance of having the ability to scale as needed and quickly.

While we can all plan for peak events like Black Friday, we also know that sometimes spikes happen wonderfully, but unexpectedly. For example, a telecom company would expect to experience a peak when the next iPhone is released more so than during Cyber Week. Alternatively, if a top social influencer organically shares an image where they're wearing your company’s branded sweatshirt — you must be ready to capture the unexpected attention your brand just received. It’s important you are prepared for those unpredictable moments by having auto-scaling built into your commerce site. We’re always thinking about these possibilities at commercetools, and the various ways we help brands build outstanding and scalable experiences that ultimately lead to saving time, money and resources. 

This Cyber Week, I’m most proud of the fact that we seamlessly achieved 100% customer uptime throughout. Or, as we like to say here at commercetools… it was just another day.

Congrats to all of our customers on powering through Cyber Week. As usual, we’ll be here with you whenever needed, as needed, and wish you all a successful end of year season and a great start to 2023!

Hauke Rahm
Hauke Rahm
December 2022

Hauke Rahm, as Vice President Customer Success, heads the global Customer Success Team at commercetools. In his role, he is the first point of contact for our customers' eCommerce managers, heads of IT departments, developers and also management to ensure that they receive exactly the support they need to achieve their goals.

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