Expand beyond connectivity with composable commerce
Unify everything — your customers, products, business lines and support systems onto one flexible, scalable, powerful platform — commercetools for Telecom. It’s the competitive edge you need to thrive today.
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A call for change
The traditional telecommunications (telecom) business model doesn’t have a place in our digitally-driven world. To remain competitive, telecommunications businesses must stand out in what is now a commoditized market by finding ways to improve the customer experience, cut costs and drive new revenue. It’s a tall order. Having a technology partner who understands the unique intricacies of the industry and has expertise and experience helping telecoms grow can make all the difference.
The key to success amidst the shifting tectonic plates of the telecoms industry will be companies’ ability to adapt to change, openness to trying new business models and approaches to product development, and clarity on the overarching goals of the organization.
Telecoms 2023: Meaningful Growth in Challenging Times, STL Partners
The platform that answers the needs of telcos
The component-based, cloud-native, tech-agnostic design of the commercetools Platform fully aligns with the Open Digital Architecture (ODA) framework created by the TM Forum to accelerate the industry’s move away from monolithic, legacy IT stacks towards more agile, horizontal, plug-and-play environments.
commercetools is the only truly composable commerce solution certified on the TM Forum’s Open API Certification leaderboard, verifying our successful implementation of open APIs in commercial products and real-world deployments and our demonstrated commitment to telecom industry standards.
The TM Forum has also included commercetools in the ODA Component Directory Partner as a provider of software designed designed for plug-and-play interoperability in a standardized deployment environment (the ODA Canvas).
Seven in 10 telecom operators say that integration with legacy technology is the number one barrier to digital transformation.
commercetools Platform solves this challenge by significantly simplifying the process of connecting your Operations Support Systems (OSS) and Business Support Systems (BSS) with your core commerce experience.
The composable connection
You need speed, agility, and security. We hear you. Instead of a closed, restrictive legacy commerce platform, commercetools for Telecom provides you with all the tools you need to run commerce in an open environment, making it easy for you to seamlessly integrate your existing OSS/BSS with a modern composable commerce platform, opening up a world of new possibilities.
Adopting ODA standards and making them the basis of our API marketplace drove convergence. Historically, when we were launching new offerings, we would have to build them on two backend systems and on six different channels. You can imagine what the cost was there. This year we launched a big offering and did it for one-third of the normal cost. For the first time in Telus’ history, we built it once and were able to launch on all channels at the same time on day one.
CIO, TELUS
Turn differentiation into dollars
Replace your struggles and stress with strategies that drive growth. With unparalleled flexibility, systems interoperability and built-in security for customer data, commercetools for Telecom turns your commerce technology into an enabler instead of an inhibitor.
Integrate disparate systems, improve your customer experience, expand your portfolio into adjacent and non-telco services, invest in network upgrades and harness the power of AI — whatever you want to do becomes easier and faster with ODA and composable commerce as the foundation of your technology infrastructure.
We're realizing that we've got to be more than just a telco. Historically, if you're a BT customer, you might interact with us once a year to get a new bill, product or broadband upgrade. So, our challenge is that we've got to shift the narrative from being known as the largest UK telco to being the largest UK customer brand. One that people say, 'I love that brand. They helped me in my life.' There's nothing in our new branding about being a fast broadband provider or having the best mobile network. It's actually, 'We're here to solve your technology problems.
Director of Digital Engineering, EE (division of BT Group)
Dial into success
Fourteen telecom and media companies from across the globe have tapped into the power of commercetools to meet the challenges they face today head-on at speed and turn them into opportunities that will drive growth and future-proof their industry position.
Embrace a future of composability and start recognizing tangible benefits from day one.
Flexibility & Agility
- Simplify and accelerate the creation of differentiated experiences.
- Operate an extensive store network and online marketplace, manage complex product offerings, and customize pricing and promotions.
- Enhance the product experience and maintain consistent customer engagement across various channels, including websites, apps and physical stores, with the flexibility to add new features at any time.
Security at Scale
- Network, Physical, Platform, Operational Policies and procedures ensure reliability, performance, privacy and compliance
- ISO 27001, TISAX, and SOC 2 certifications
- GDPR/HIPAA/HDS compliant
- A framework of governance, risk management and compliance monitoring
Interoperability & Scalability
- Enhance team and cost efficiency by seamlessly integrating with legacy OSS and BSS systems.
- Simplify integrations with APIs for better interoperability
- Leverage cloud technology to reduce TCO, scale operations for high transaction volumes and new technologies
- Guarantee peak performance with infinite scale, maximum availability, resilience and uptime without ever needing upgrades.
- Increase stakeholder confidence with the only modern commerce solution recognized in TM Forum's Open API Certification leaderboard.
The elements of endless bandwidth
Seamlessly operating across leading cloud providers like Google Cloud Platform and AWS, our platform ensures flexibility and scalability across the globe.
Enable seamless integration with various platforms and services, from CRM systems to marketing automation tools, future-proofing telecoms to adapt to technological advancements with ease.
Modify, add and extend any of our APIs, data model and more to expand your out-of-the-box features beyond their initial uses and configurations, enabling you to continually meet unique customer needs and drive innovation.
A decoupled frontend and backend for unparalleled flexibility and customization, allowing telco companies to create unique, tailored experiences and facilitate easy integration with existing systems and new technologies.
Easily model any assortment with Product Types, Attributes, Variants and more with virtually no limitations. Gain a broad view of all your base data and the full flexibility to extend and customize virtually anything.
Container orchestration, backup restores, load balancing and high availability features all work together to deliver consistent service availability and seamless performance even under demanding conditions.