Milan, Italy - October 19, 2023

The Future of Commerce ━ An Aperitivo Event

Presented by commercetools & Google Cloud

The Future of Commerce Aperitivo

The Future of Commerce Aperitivo

 Presented by commercetools & Google Cloud

What could be better than enjoying an aperitivo in a beautiful garden in Milan? The answer: adding in an exciting discussion about what's next in commerce into the mix. 

Join forward-thinking experts from commercetools and Google as they let you in on what the future of commerce holds for retailers and businesses. Discover how composable commerce (via MACH architecture) enables the creation of new, frictionless features, and why going headless is the key to always keeping your online channels one step ahead of your customers' needs — all with a refreshing drink in hand. 

  • Event Type


  • Region


  • Topic

    Business , Technology , MACH


  • 17:30 - 18:00
Arrival at the venue

Check-in and take this opportunity to network with fellow attendees and industry professionals.

  • 18:00 - 18:15
The Future of Commerce Welcome Keynote

Get ready to kick off the event as our host welcomes everyone and join our esteemed panel of eCommerce experts as they dive into the latest trends and challenges shaping the future of commerce. Gain valuable insights on lowering TCO, quicker time to market with MACH and take part in thought-provoking conversations.

  • 18:15 - 18:30
Enable Innovation and AI - 3 Key Elements to eCommerce Success

The rapid advancement of artificial intelligence has brought about significant transformations in e-commerce. Enhance customer experience, optimize operations and drive revenue growth by harnessing the potential of AI through the concept of composable commerce.

  • 18:30 - 18:45
Panel Discussion - Success Stories in eCommerce

Join our esteemed panel of eCommerce experts as they dive into the latest trends and challenges shaping the future of commerce. Gain valuable insights, ask questions, and take part in thought-provoking conversations.

  • 18:45 - 21:00
Aperitivo & Rooftop Networking

Take a break from the discussions and enjoy the metropolitan garden views while indulging in delicious aperitivo.
Network with fellow attendees, speakers, and industry experts. Make meaningful connections, exchange ideas, and learn about the latest in ecommerce.

About the Speakers

Noemi Greco
Noemi Greco
EMEA Partner Engineer ISV, Google Cloud

Noemi Greco is a Partner Engineer for ISVs at Google Cloud in EMEA. She has 12+ years of experience in IT, with a focus on cloud infrastructure and cybersecurity. She holds a Master's degree in Electronic Engineering from the University of Genoa.

François Massemin
François Massemin
Head of South Europe, commercetools

François Massemin is a veteran in the Customer Experience world. He is currently leading the development of commercetools in South Europe, bringing his 25+ years experience forged with companies like SAP, Salesforce, Oracle and Adobe.

Tim Blake
Tim Blake
Enterprise Account Executive Iberia, commercetools

Tim Blake is Sales Leader for Iberia and Italy and has been working at the cutting edge of Digital Commerce Technology for 15 years.  Having worked with the most important Retailers and Brands across Fashion, Luxury, Electronics, Grocery and B2B, he brings first hand experience from major digital transformation projects driven by the change to composable commerce.

Alberto Martín Monjas
Alberto Martín Monjas
Solutions Engineer EMEA, commercetools

Alberto is an experienced telecom engineer with a decade’s expertise in technology and sales. Skilled in ecommerce with more than 5 years of hands-on experience. Currently Solution Engineer for EMEA at commercetools.

The Future of Commerce Aperitivo Milan



Our partner Co-Hosts

  • google cloud

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