BMW International Open

Exclusive VIP Invitation to the BMW International Open

Join commercetools at the prestigious BMW International Open!

Connect with commercetools leaders, customers, and partners while enjoying world-class golf in a luxurious setting. This unique opportunity provides a relaxed, premium environment to network with top minds in digital commerce, share valuable insights, and explore new business opportunities.

As our VIP guest, you'll experience gourmet hospitality, prime views of the tournament, and unmatched networking moments with industry pioneers. Don’t miss this chance to elevate your connections and enjoy the best of sport and innovation with commercetools.

You are welcome to join us for the full experience—or just for the parts that best fit your schedule. Whether you're interested in the morning session with exclusive AI insights from commercetools founder Dirk Hoerig, the live golf action at the BMW International Open, or the elegant dinner at Seehaus Munich in the evening, your participation is flexible.

Private transfer is available all day.

Simply let us know which parts you'd like to attend—we look forward to seeing you!

• Agenda – July 3, 2025 | 10am – 10pm
  

• 10:00 AM – 11:00 AM
  Keynote: Dirk Hoerig – Founder & CIO, commercetools
  "AI as a Gamechanger in Digital Commerce – Opportunities, Challenges, and Real-World Use Cases"

• 11:00 AM – 11:45 AM
  Retail Customer Insights
  Real-world success stories and learnings from commercetools retail clients How AI is transforming customer experience and business outcomes

• 12:00 PM – 18:00 PM
  Golf Tournament
  Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf

• 19:00 PM
  Evening Event
  Exclusive evening event with a surprise guest in one of Munich’s most iconic lakeside venues - Seehaus im Englischen Garten

• Agenda - July 4, 2025, 10am-6pm
  

• 10:00 AM – 18:00 PM
  Golf Tournament
  Enjoy the tournament live from the VIP area Relax, connect, and experience world-class golf

• 20:00 PM
  Dinner
  Join us for an exclusive dinner on the terrace of Andaz Munich, featuring stunning city views and a refined culinary experience. Mingle with select golf professionals and fellow VIP guests in an intimate, relaxed setting.