commercetools Partner APPLY Digital

Apply Digital

commercetools Partner Logo Apply Digital

About Apply Digital

Apply Digital is an award-winning digital consultancy. With a focus on digital transformation, they use their expertise in composable technologies — particularly in Commerce, CMS, Loyalty, and first-party data Personalization — to deliver compelling experiences for their clients. From strategy and design to development and delivery, Apply Digital takes their clients end-to-end.

Apply Digital’s leadership team has a strong presence in the MACH Alliance, advocating and educating on composable principles, with members on the Advisory Board and Councils. Their recent acquisitions of Reign and E2X make Apply Digital one of the fastest-growing modern technology services companies in the world, working with clients like Thomas Pink, The Very Group, Direct Wines, and Kraft Heinz.


Apply Digital’s services include:

  • Commerce Platform Set Up and Integrations
  • Platform Transition Strategy (Monolith to Composable)
  • Strategy, ROI-driven Business Casing, and Innovation
  • Composable architecture, modeling, and implementation across the tech stack
  • UX & UI Design (including Accessibility)
  • Data Strategy and Implementation
  • Organizational Change Management and Training

Learn more about Apply Digital's services.

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E2X and commercetools joint partnership


Apply Digital has been our strategic digital partner since the beginning. Their bold strategies and scalable engineering capabilities continue to impress and deliver true digital transformation.

VP of Digital, Moderna

Apply Digital has played a critical role in the next chapter of Kraft Heinz's digital journey. Their end-to-end capabilities, from strategy to delivery, set them apart. I couldn't have asked for a better partner.

Head of Digital Experience, Kraft Heinz

Apply Digital is a trusted partner for Arc’teryx. Their expertise and pride are clearly evident in the outstanding work that they produce. It is truly a pleasure to partner with the Apply Digital team.

Senior Director, Global eCommerce, Arc'teryx

E2X’s (an Apply Digital company) experience of supporting businesses on tech transformation journeys is unrivaled, and this shines through in every interaction. They’re one of our most highly valued technology partners, and the whole team is fantastic to work with.
Karl Wintrell

CTO, The Very Group

  • Partner Type

    Solution Partner / Systems Integrator

  • Partner Tier


  • Offices
    • EMEA
      Netherlands, United Kingdom
    • Americas
      United States of America, Canada, Mexico, Brazil, Argentina, Chile, Colombia