On-Demand

How Composable Commerce Translates into Business Success

a webinar brought to you by commercetools & Google Cloud

About the Webinar

Hear from digital experts all the benefits you can unlock with composable commerce

If you think about the main benefit of a composable commerce platform, flexibility will likely be top-of-mind. But composable is so much more than achieving a flexible technology stack: It provides a bounty of business benefits that range from infinite scale, lower costs and the ability to create outstanding customer experiences. 

Watch our webinar to learn the positive outcomes composable commerce brings to businesses across all industry sectors, with insights from digital commerce experts at commercetools, Google Cloud and Sinful Group.  

What’s more, learn the insights and tips from two successful monolith-to-composable migrations, with powerful lessons to help you gain leadership buy-in and implement composable in your business.

What you’ll learn

  • How composable commerce liberates companies from having to replatform every couple of years.
  • The impact of cloud-native infrastructure to elevate performance and scalability.
  • An overview of how businesses accelerate the frequency of releases while accessing the best competencies in tech talent.
  • Tips for internal buy-in and a potential composable implementation.
  • What trends are expected in 2024 in commerce.
In this webinar, experts from commercetools, Google Cloud and Sinful Group reveal why composable commerce is more than a flexible infrastructure. From scaling growth to lower TCO, learn the benefits composable will bring to your business.
Watch on-demand

About the Speakers

Tina Lykke
Composable Commerce Expert, former IT Director at Sinful Group

With over 10 years of experience in the tech industry, Tina is a true expert in her field. She's known for her infectious energy and passion for all things tech.

Tina has a knack for making complex technical topics easy to understand, and she loves nothing more than sharing her knowledge with others.

Maria Alejandra Emmanuelli
ISV Partner Engineer at Google Cloud
Nina Jonker-Völker
Global GTM Leader, commercetools InStore

Nina is a leader in go-to-market strategy and sales with an entrepreneurial spirit and a passion for forward momentum. As the Business Owner for the go-to-market strategy of Frontend by commercetools, she leverages her 15+ years of experience in business development, sales, and marketing to translate technology into business value.

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We had another pain point in terms of hosting and scaling the solutions. So, the old way of doing things was you bought an application and then you needed to also buy a server and host it and make sure that it could scale to your peak seasons. Many companies just maintained an unnaturally high baseline for performance and scalability in order to be able to handle the peak season, which was maybe just a quarter a year. The promise and the benefit of working with these cloud-native systems and components is that someone is taking care of that for you and you can really just focus on creating the value for your customer.
Tina Lykke
Composable Commerce Expert, former IT Director at Sinful Group
We see the necessity to update to the speed that your customers are demanding… And cloud-native solutions let you do that.
Maria Alejandra Emmanuelli
Partner Engineer specializing in Retail Solutions, Google Cloud
If we can make changes relatively easy to our customer experience, what does that add to the top line to the revenue of my business? How does that change my conversion rates, my average order values, my return rates? So, there is a much bigger picture here that often is neglected when we start discussing technology solutions — and that becomes incredibly important.
Nina Jonker-Völker
Business Owner GTM Frontend, commercetools
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