commercetools and Google Cloud
While patient care is the primary mission of every health and life sciences organization, buying and selling healthcare products and services is at the very heart of this industry. However, healthcare commerce involves a myriad of industry-specific complexities, including stringent regulations, leading to slow digital adoption across the sector.
With digital commerce ripe for innovation—driven by higher consumer spending on personal care and wellness, along with rising B2B buyer expectations for seamless online purchasing—the eCommerce market size for healthcare is projected to reach USD 874.76 billion by 2028, growing at an annual rate of 19.1%.
So, how can healthcare organizations capitalize on the tremendous growth potential of digital commerce?
Read the white paper to explore strategies for digitizing customer experiences in healthcare and gain insights into how composable commerce can accelerate your digital future.
