commercetools Connect for commerce integrations

How to master commerce integrations for sensational shopping experiences with commercetools Connect

commercetools speaker image Micheal Scholz
Michael Scholz
VP, Product & Customer Marketing, commercetools
Published 27 October 2023
Estimated reading time minutes

Enter into the world of commerce integrations. Discover the rise of low-code solutions and how commercetools Connect not only streamlines processes but transforms them, ensuring the best  shopping experiences possible for customers at every touchpoint.

commercetools Connect for commerce integrations

A composable architecture empowers leading retailers to craft unique shopping experiences by seamlessly integrating diverse technologies into a best-of-breed ecosystem. At the forefront of this game-changing eCommerce solution is commercetools Connect, a powerful offering designed to simplify, expedite and provide a risk-free integration process.

The evolution of integrations: A statistical outlook

In today's digital age, data-driven insights underscore the need for companies to evolve. According to Gartner, 86% of organizations believe that empowering business users to create connected experiences using low-code or no-code solutions significantly improves business outcomes. This shift towards democratizing technological capabilities highlights the importance of tools like commercetools Connect, which not only simplify integrations but also empower non-technical users to actively contribute to digital innovation.

Accordingly, this quote from Gartner, "Those organizations that successfully enable business technologists are 2.6 times more likely to accelerate digital business outcomes," underlines the critical need for accessible tools in driving digital transformation.

The rise of low-code solutions

As businesses embrace the inevitability of technology, the rise of low-code solutions becomes increasingly apparent. Gartner's prediction that 80% of technology products and services will be built by non-tech professionals by 2026 amplifies the demand for tools that reduce perceived complexity. This trend aligns seamlessly with the rising significance of low-code solutions, allowing even those without extensive technical backgrounds to actively contribute to the development and customization of their technological ecosystems.

In this reality, where adaptability and speed are paramount, commercetools Connect emerges as the perfect solution to meet the increasing need for low-code connectors. As businesses navigate the intricate web of integrations, having a platform that facilitates the swift and secure connection of diverse components becomes essential. Complementing the trend of low-code adoption, commercetools Connect empowers users to effortlessly select, configure and run integrations through its pre-built connectors. This not only streamlines the integration process but also ensures that businesses can keep pace with the evolving technological landscape without compromising on security or efficiency. In essence, commercetools Connect is a strategic ally for businesses seeking to capitalize on the benefits of low-code solutions while meeting the rising demand for connectors in an ever-connected digital era.

Why choose commercetools Connect?

commercetools Connect stands as the epitome of streamlined and low-risk integration, with pre-built connectors with a managed runtime environment and secure hosting in a scalable and robust setting. This reduces development costs, improves productivity and aligns with the surging demand for secure, low-code solutions. 

Let's dive deep into the core features that set commercetools Connect apart:

  • Ultimate productivity: Certified connectors minimize DevOps resource efforts, leading to a 60% lower integration effort, allowing teams to channel their energies into innovation and value delivery.
  • Highest speed: Ensures faster time to market for initial setup and all future integrations, with new integrations live in minutes.
  • Digital resilience: Enhances the robustness and security of your commerce stack with managed and monitored connections, backed by an impressive 99.9% standard SLA.
  • Utmost security: Offers an assurance of security and resilience that is paramount in the digital marketplace. There's no need to lose sleep over your connectors' security and performance; commercetools Connect has it covered.

Integration use cases with commercetools Connect

Scenario 1: Urgent payment capability upgrade

Imagine you're an enterprise retailer gearing up for a major holiday sale, urgently needing to update payment capabilities. The clock is ticking and the development team is stretched thin. This scenario is not uncommon, and it's where commercetools Connect shines. By leveraging pre-built connectors, you can seamlessly integrate a robust payment solution like Adyen within your existing Google Cloud and commercetools environment. This not only ensures a swift upgrade but also underscores the platform's ability to mitigate risks and streamline testing processes, ultimately delivering a polished solution just in time for the holiday surge.

Scenario 2: An SMB retailer’s quick OMS integration

Now, think like a small- to mid-market fashion retailer. You've recently navigated a shift to commercetools, and the need for a clearer order management system (OMS) becomes apparent. Fulfillmenttools offers the solution, but the challenge is to integrate it swiftly. Enter commercetools Connect, which can facilitate a seamless integration in just one day through a pre-built connector. This, in addition to accelerating the launch, also exemplifies the flexibility and scalability offered by this integration tool. The result is a meticulously integrated order management system, tailored precisely to the SMB's requirements, showcasing how commercetools Connect simplifies complexities for businesses of all sizes.

Commerce integrations for an unforgettable CX

Creating an exceptional shopping experience is the holy grail of modern commerce and integrations play a pivotal role in achieving this goal. Seamless connections between various components of a tech stack result in a unified, frictionless shopping journey for the customer. commercetools Connect excels in this arena by providing hosted, pre-built connectors that ensure not only the speed and efficiency of integration but also the reliability required for great customer experiences (CX). 

Integrations enable businesses to offer personalized recommendations, streamlined checkout processes and real-time inventory updates. For instance, the integration of sophisticated AI-enhanced search functionalities can elevate the customer's search experience, presenting them with products that align precisely with their preferences. The ability to toggle composable commerce components on and off with ease allows businesses to adapt and experiment, ensuring that their customers are consistently delighted.

As the retail landscape becomes increasingly competitive, customer experience emerges as the key differentiator. Integrations facilitated by commercetools Connect empower businesses to provide a seamless, end-to-end customer journey. From the first interaction to the final purchase, the integration of various technologies ensures that customers encounter a cohesive and engaging experience. For example, integrating marketing automation tools can enable businesses to craft targeted and personalized campaigns, enhancing customer engagement and loyalty.

In essence, outstanding shopping experiences are not just about individual transactions but about the entire customer journey. commercetools Connect facilitates integrations that enable businesses to understand and respond to customer needs at every touchpoint, ultimately creating an environment where customers feel valued and understood.

Select. Configure. Run.

commercetools Connect empowers businesses to effortlessly select, configure and run integrations. The platform's low-code approach and standardized integrations not only speed up time to market but also provide a secure and stable environment. With a streamlined integration process, commercetools Connect is much more than a tool — it is a strategic enabler for businesses seeking to navigate the complexities of modern commerce.

In conclusion, commercetools Connect arises as a key player in mastering commerce integrations, providing businesses with the means to securely incorporate third-party components into their composable platform, ultimately ensuring a remarkable shopping experience for their customers. No longer will commerce integrations be viewed as a hurdle, but rather as a stepping stone to innovation and success.

If you're interested in learning more about commercetools Connect, contact us today.

commercetools speaker image Micheal Scholz
Michael Scholz
VP, Product & Customer Marketing, commercetools

Michael Scholz is the VP of Product & Customer Marketing for commercetools. With two decades of experience in retail & software at SAP, Hybris, SuccessFactors and Sift, he has been leading software development, presales, consulting, marketing & strategic alliances.

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