During the Master B2B Summit held in May 2023, co-founders Andy Hoar and Brian Beck asked over 75 B2B leaders where they planned to invest their next dollar. While the answers they received were not surprising — search, data cleanup, team expansion, etc. — the pair realized that perhaps a better question might have been, “How do you know where to invest your next dollar?”
Andy and Brian realized that to answer this particular question, leaders need to have a clear understanding of where their company stands in terms of digital maturity compared to their peers, competitors and the general standards of the market. Having this knowledge makes it much easier to identify what strategies need to be implemented in order to progress to the next stage, and thus incrementally increase profits and improve their competitive advantage.
With Forrester Research® predicting B2B eCommerce sales will reach $3 trillion by 2027, there’s immense opportunity for firms to drive new business. This is why it’s critical leaders make the right investment decisions — and why Andy and Brian decided to develop a B2B-specific digital maturity assessment to help.
The pair interviewed over 100 sellers and 100 buyers, using their findings to create the robust assessment which serves as the foundation for “Establishing your Baseline: Assessing B2B Digital Maturity.” Created in partnership with commercetools, the report is meant to provide a roadmap for leaders, enabling you to identify your level of digital maturity and explore strategies to help you take your company to the next level. It also includes a range of B2B commerce statistics collected from multiple 2023 Master B2B surveys as well as a few additional industry resources. Here, we offer up an infographic to highlight some of the most compelling takeaways.
To take the Master B2B Digital Maturity Assessment as well as gain insight into the stages and dimensions of each level and find out how to move forward on your journey, Download Establishing your Baseline: Assessing B2B Digital Maturity today.
Anita J. Temple is the Corporate Journalist at commercetools. She was a fashion editor at Women’s Wear Daily (WWD) and W Magazine before launching a career as a freelance writer and creative producer. She has written content and worked on a wide range of marketing projects for companies including Dreamworks, Walmart, Coca-Cola, Verizon, and Adidas.
