Establishing Your Baseline: Assessing B2B Digital Maturity

About the report

Take control of your digital future

B2B eCommerce is forecast to reach 3 trillion USD by 2027. To thrive in this digital space, firms need to seek every competitive advantage across customer experience, technology, people and internal operations.  

Since it can be difficult for leaders to know where to focus their investments and their energy first, commercetools sponsored the creation of a B2B-specific digital maturity assessment. Developed by Andy Hoar and Brian Beck, industry thought leaders and co-founders of Master B2B, it’s designed to help you understand where your company — and your competitors — are at now and offer guidance to help you move forward.

Key Takeaways

• The four dimensions of digital maturity and the attributes of each.
• The four stages of each dimension and the characteristics of companies at each one.
• How to score the digital maturity of your business.
• Steps you can take to grow to the next stage.