Business Blog “Should we build it or should we buy it?” – Customer Spotlight on

commercetools author image Stephanie Wittmann
Stephanie Wittmann
January 2020

Let’s join on their remarkable eCommerce journey from monolith to microservices.

What started as a mom-and-pop store in New Jersey in 1929, has since grown into the leading online purveyor of nuts, dried fruits, and chocolate – with warehouses in the U.S. and Canada and customers who purchase from all over the world. In this Customer Spotlight video, you’ll hear from the technology leaders at about why they decided to migrate off their 20-year-old monolithic platform and what led them to choose commercetools’ technology to provide them with the eCommerce capability required to support their growing digital business.

Customer Spotlight on
The whole concept of commercetools started with API, headless architecture. This API, headless architecture solves our first immediate problem. That is, migrating this 20-year-old monolithic application.
Atish Narlawar

Director of Technology,

The Customer Spotlight outlines:

  • The challenges they faced due to their former monolithic platform;

  • The reasons behind their choice for commercetools’ technology;

  • How introducing commercetools’ APIs and microservices have improved workflow, production, and customer experience;

  • The future advantages this software offers their eCommerce capabilities.

For more videos, subscribe to the commercetools YouTube channel and be sure to visit our resources page.

commercetools author image Stephanie Wittmann
Stephanie Wittmann
January 2020

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