Our new pocket guide, The Next Step in Your B2B Digital Evolution, explores the fundamentals of advanced search and discovery for B2B leaders, giving you crucial information on how to leverage the power of composable solutions like commercetools and Algolia to reap tremendous benefits.
There’s no denying that improving the customer experience is now top-of-mind for B2B organizations to expand their eCommerce strategies as a way to capture market share and outperform competitors. According to 2024 B2B eCommerce Site Search Trends, a report by Escalent Inc. with 700 respondents, B2B decision-makers are enhancing experiences for three main reasons:
Personalize customer experiences (46%).
Reduce manual labor and associated costs (42%).
Improve the accuracy and relevance of search reports (38%).
Search and discovery play a key role in achieving these goals, so much so that B2B organizations now prioritize these features as the next step in their eCommerce expansion. For instance, the same report revealed that 45% of B2B companies want to leverage search and discovery to differentiate themselves in the marketplace.
As B2B businesses continue to invest heavily in digital commerce to meet buyer expectations, leading manufacturers, distributors and wholesalers with a significant eCommerce presence are taking the next step in their digital evolution by integrating advanced, B2B-specific search solutions. This is particularly important as a large portion of B2B buyers prefer to purchase on the B2B supplier’s site instead of marketplaces like Amazon Business because that’s where buyers find in-depth information, such as product specifications, descriptions and detailed pricing, to make informed purchasing decisions.
The engine behind advanced search: Composable commerce
With composable commerce as the foundation, B2B organizations can leverage top-notch discovery solutions tailored to B2B-specific needs, delivering second-to-none buyer experiences from discovery to conversion.
Because the composable approach embraces a modular, component-based solution, businesses have full flexibility to build a commerce tech stack with best-in-class solutions tailored to their unique business requirements. That way, B2B businesses can introduce new features and customer experiences more rapidly, such as incorporating new customer touchpoints, effortlessly creating product variations and discounts or customizing search options according to their needs.
For instance, with commercetools Composable Commerce for B2B, your business can benefit from Algolia’s AI-driven search that accurately interprets buyer intent, enabling effortless product discovery. Custom integrations allow your business to stay adaptable to meet evolving customer needs.
The pocket guide to advanced search and discovery with composable commerce
The Next Step in Your Digital Evolution guide will give you an overview of how B2B commerce technology is evolving, the three pillars shaping B2B discovery and search, and how to unlock the value of commercetools and Algolia. Plus, get to know how leading manufacturers and wholesalers such as Dawn Foods, Cargo Crew and Tamron Europe have elevated customer experiences by leveraging the powerful combo of commercetools and Algolia.
Take the next step in your B2B digital evolution! Download our new pocket guide, The Next Step in Your B2B Digital Evolution, in collaboration with Algolia to discover how to unlock advanced search with composable commerce.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.