Last Updated: November 5, 2025

Still managing B2B digital sales with workarounds? We’re here to help.

Ditch manual processes that slow down your sales. Our native, enterprise-level B2B capabilities streamline online purchasing to elevate buyer experiences — and maximize your revenue.

Deliver enterprise-level eCommerce excellence for your B2B buyers.

Automate procurement and simplify commerce operations with our library of native B2B capabilities — not expensive plugins on top of B2C-centric platforms.

Business customers

Model any account hierarchy with Business Units and define granular,
role-based user permissions for purchasing and define approval rules. Organize customers into groups and leverage data-driven insights for hyper-targeted pricing, promotions and experiences.

Product catalog

Manage large and complex product data sets with enterprise-grade catalog management and flexible data models. Easily handle attributes, variants and relationships to keep your product information consistent, scalable and relevant for every business customer.

Storefront search

Deliver lightning-fast, intelligent search that understands human intent, complex business entitlements, and AI-driven queries. Fine-tune relevance, filters, and facets to enable effortless discovery and conversion for every B2B use case.

Pricing

Set and control prices with complete flexibility to support any business model or geography. Enable dynamic, tiered, volume-based and Business Unit-specific pricing with full tax and sales configuration control.

Promotions

Create customer-specific offers, discounts and promotions tailored to each buyer’s needs. Configure personalized bundles, campaigns and regional variations from a single interface — adaptable to any channel or buying context.

Purchasing processes

Empower sales teams and customers with robust capabilities across all purchasing processes. From recurring orders and automated quoting to inventory management and approval flows, simplify complex B2B buying flows for maximum efficiency.

Audit Log

Maintain transparency and accountability with a centralized audit log that records all system changes and user actions. Gain full visibility into operational activities across your commerce organization.

Import / Export

Streamline data management by easily importing and exporting customers, products, prices, inventory and orders. Simplify synchronization across systems to improve accuracy and efficiency.

Integrations for ERP, CPQ, CRM and more

Easily connect your ERP, CPQ, CRM, CMS, OMS and other core systems with commercetools for real-time data synchronization. Achieve unified workflows and seamless operations across your commerce ecosystem.

Top performer in the 2025 Paradigm B2B Combine Reports.

commercetools earned a combined 23 medals across the evaluated 24 categories, with 16 gold medals in both Enterprise and Midmarket editions.

Gold medal with 2025 and laurel design on a blue ribbon, next to text Paradigm B2B Combine Midmarket & Enterprise Edition 2025 with Paradigm B2B logo on blue background.

Proven results from our customers.

400%
90 days
15%
Choosing commercetools was a no-brainer: It’s the only platform that combines the flexibility and adaptability we were looking for. At the end of the day, it’s all about tapping into technological scalability to help us meet evolving business challenges, such as a comprehensive B2B omnichannel strategy and hybrid sales, as the foundation of our long-term success.
Patricio Crowley

CTO, Adelco

Quote by Adelco stating 'You can't improve what you don't track' with the Adelco logo and a yellow checkmark.

The unified commerce platform for B2B outperformers.

Consolidate operations and data for a single source of truth — empowering smarter decisions, seamless scalability and business growth.

Unmatched scalability

Handle massive B2B catalogs, high transaction volumes and complex pricing calculations in real-time — without sacrificing performance or agility.

Control over the buyer journey

Break free from rigid, pre-defined flows that limit complex B2B purchasing. Define, adapt and optimize the buying experience on your terms — not your vendor’s.

AI-first, innovation-ready

Built for the era of agentic commerce, our modular, AI-ready architecture accelerates experimentation and innovation — so you can adapt faster and stay ahead of what’s next.

Start your commercetools journey today.