Do B2B buyers expect suppliers to offer digital commerce capabilities?
Are consumer-like experiences actually important for them?
Is personalization in B2B relevant at all?
The answer to all these questions is a resounding YES. More than ever, B2B buyers expect their eCommerce experiences to be sophisticated and seamless.
If B2B eCommerce is on your radar in 2023, get to know what B2B buyers expect — and increasingly demand — as the foundation for your digital transformation strategy.
Read our guide on Pivotal Trends and Predictions in B2B Digital Commerce in 2023 to explore how to stay ahead of your B2B buyers expectations and demands.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.
