November 5th, 2025 | Badhoevedorp, Netherlands

E-commerce MACH Community Meet-up

Enjoy one more Meetup hosted by our customers YourSurprise and HBM Machines.

E-Commerce MACH Community Meet-up

E-Commerce MACH Community Meet-up

We are inviting you to experience the next MACH Meetup of 2025 hosted by our customers YourSurprise and HBM Machines.

Why attending: 
Get your B2C and B2B questions answered: hear directly from our business and Dutch MACH Ambassadors, sharing their migration stories, benefits, successes since moving to the MACH Architecture. 

What will you get out of this meetup:

  • Why Buy & Build is the way to go for many organizations
  • Best practices and learning from the actual project & go-live
  • Best practices and learning from the actual project & go-live
  • The impact and ROI of moving to a modern architecture.

This is the fourth MACH meetup and it’s increasing in popularity and here are a few reasons: 

  • This is a special place to share thoughts, ask questions and learn from peers of yours (no vendors included).

  • This Meetup facilitates the right interactions and gives you the chance to increase your peer-to-peer network.

We have limited space, therefore we would suggest you reserve your spot asap to ensure you will be able to attend!

We will see you very soon at the office of Zeeman in Alphen aan de Rijn.

Although we would love to, we are unfortunately not retaining partners' registrations.

  • Event Type

    In-person

  • Region

    EMEA

  • Topic

    Technology , MACH , Customer Meetup , Composable

Agenda

  • 09.30 - 10.00
Welcome

Time to join! Take off your jacket, roll up your sleeves and enjoy this morning!

  • 10.00 - 11.00
YourSurprise's Story

Why did they decide to move away from their monolithic home grown architecture and how are they managing this transition in a strangler approach.

  • 11.00 - 12.00
HBM Machine's Story

HBM will share how they started their replatforming journey two years ago, during which their custom-built IT landscape was completely overhauled. While growing 25% per year and expanding into new countries, they set out to replace their PIM, CMS, and commerce engine.
In Mark's words: “Like replacing your engine, tires, battery, and fuel tank, all while going full speed on the highway!”

  • 12.00 - 13.00
Lunch and Network

Enjoy a lunch together and chat with your peers.

About the Speakers

Arne Timmerman
CTO, YourSurprise

Mark van Loe
Head of Marketing, Sales & Digital, HBM Machines

Location

The International Club (Golf), Badhoevedorp


Register