18 June 2025 | Alphen aan de Rijn, Netherlands

E-Commerce MACH Community Meet-up

Enjoy one more Meetup hosted by Zeeman in their office in Alphen aan de Rijn.

E-Commerce MACH Community Meet-up

E-Commerce MACH Community Meet-up

We are inviting you to experience the next MACH Meetup of 2025 hosted by our customer Zeeman and co-hosted by Lely.

Why attending: 
Get your B2C and B2B questions answered: hear directly from our business and Dutch MACH Ambassadors, sharing their migration stories, benefits, successes since moving to the MACH Architecture. 

What will you get out of this meetup:

  • How digital commerce is going to power an the world of industrial manufacturing

  • How you create buy-in for a transformation within a traditional B2B environment

  • Best practices and learning from the actual project & go-live

  • The impact and ROI of moving to a modern architecture. 

This is the fourth MACH meetup and it’s increasing in popularity and here are a few reasons: 

  • This is a special place to share thoughts, ask questions and learn from peers of yours (no vendors included)

  • This Meetup facilitates the right interactions and gives you the chance to increase your peer-to-peer network.

We have limited space, therefore we would suggest you reserve your spot asap to ensure you will be able to attend!

We will see you very soon at the office of Zeeman in Alphen aan de Rijn

Although we would love to, we are unfortunately not retaining partners' registrations.

  • Event Type

    In-person

  • Region

    EMEA

  • Topic

    Technology , MACH , Customer Meetup , Composable

Agenda

  • 09.30 - 10.00
Welcome

Time to join! Take off your jacket, roll up your sleeves and enjoy this morning!

  • 10.00 - 11.00
Zeeman's Story

Why did they decide to move away from their monolithic architecture and what are the benefits they are now experiencing from their modern setup.

  • 11.00 - 12.00
Lely's Story

Digital commerce in the heart of a B2B industrial manufacturing organization. The impact on people, process and technology.

  • 12.00 - 13.00
Lunch and Network

Enjoy a lunch together and chat with your peers.

About the Speakers

Alex Bloemendaal
Alex Bloemendaal
Director ecommerce, Zeeman

Cees Baak
Cees Baak
Director Strategy & ecommerce, Lely

Location

Zeeman Hoofdkantoor, Alphen aan den Rijn


Register