E-commerce MACH Community Meet-up

E-Commerce MACH Community Meet-up

We are inviting you to experience the next MACH Meetup of 2026 hosted by our customers ERIKS and Vision Healthcare.

Commerce leaders today are overwhelmed, struggling to choose the right platform, unclear on how AI truly impacts their business, and stuck with fragmented tech stacks that make scaling feel impossible.

This exclusive morning brings together commerce leaders to explore how composable architecture, smart platform selection, and Agentic Commerce strategies can transform your business. Real projects. Real learnings. Real peers.

By the end of the morning, you will:

• Choose platforms with confidence, aligned to your business needs
• Understand how composable commerce can reduce TCO and drive measurable ROI gains
• Apply best practices from live commerce projects to your own roadmap
• Know exactly how your peers are preparing for the Agentic Commerce era

Spaces are strictly limited — and reserved for end clients only (partner registrations are not being accepted). Register now to secure your spot.

• 09.30 - 10.00
  ‍Welcome
  Time to join! Take off your jacket, grab a coffee and familiarize yourself with the other participants.
• 10.00 - 13.00
  ‍ERIKS Story (Wiebe-Jan Kloosterman, Head of E-commerce)
  How did ERIKS become a world-class industrial distributor through eCommerce? This is a story about platform modernization aimed at unifying ERIKS' fragmented digital presence into one scalable, personalized, and commercially-driven eCommerce experience. A true example of how B2B is catching up with a B2C experience in the technical wholesale and distribution space.
• 10.30 - 11.00
  ‍Vision Healthcare Story (Diederik Oostbrug, E-commerce & Tech Lead)
  Vision Healthcare revolutionizes consumer healthcare with innovative solutions, building direct relationships that enhance consumer lives. Digital platforms play a big role in their mission to connect consumers with healthcare brands. This is not a one-size-fits-all story, but how Vision Healthcare makes the decision between commercetools vs. Shopify for each of their brands. According to their M&A strategy Diederik and his team make deliberate decisions on which platform fits best and why.
• 11.00 - 11.30
  ‍Break & Networking
  
• 11.30 - 12.00
  ‍Agentic Commerce break-out sessions (in smaller groups)
  Yes, AI has also made its way to the MACH Meet-Up. AI assistants reshape how buying decisions are made, merchants face a new performance frontier, and product data must be lightning-fast, structured, and discoverable in AI-driven feeds. This is your opportunity to connect with peers tackling the same challenges and gain a front-row view of what performance means in the age of intelligent commerce.
• 12.00 - 13.00
  ‍Lunch and Network
  Enjoy a lunch together (or quickly grab your sandwich with you to the office) and continue to chat with your peers to make the most out of this event.