Madrid, Spain - September 21, 2023

The Future of Commerce Aperitivo

Presented by commercetools & Google

The Future of Commerce Aperitivo

The Future of Commerce Aperitivo

Presented by commercetools & Google

What could be better than sipping an aperitivo on a rooftop overlooking a stunning view of Madrid? The answer: Adding in an exciting discussion about what's next in commerce — specifically how composable commerce and cloud technology enable AI-driven innovation.

Join forward-thinking experts from commercetools and Google as they enlighten you on the future of commerce and the transformative power of composable commerce and cloud technology. Discover how the combination of composable commerce, facilitated by MACH® architecture, and advanced AI capabilities paves the way for the creation of new, frictionless features and exceptional customer experiences — all while enjoying a refreshing drink.

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The Future of Commerce Aperitivo

oin experts from commercetools & Google on September 21 in Madrid for an aperitivo and enlightening discussion at The Future of Commerce: An Aperitivo Event.

Calle Marqués de Valdeiglesias 1, 28004 Madrid
  • Event Type


  • Region


  • Topic

    Business , Technology , MACH


  • 18:00 - 18:30
Arrival at the venue

Check-in. Take this opportunity to network with fellow attendees and industry professionals.

  • 18:30 - 18:45
The Future of Commerce Welcome Keynote

Get ready to kick off the event as our host welcomes everyone and join our esteemed panel of eCommerce experts as they dive into the latest trends and challenges shaping the future of commerce. Gain valuable insights on lowering TCO, benefiting from quicker time to market with MACH and take part in thought-provoking conversations.

  • 18:45 - 19:00
Roadmap Highlights for Composable Commerce

Get exclusive insights into the commercetools composable commerce product strategy & roadmap.

  • 19:00 - 19:15
Enable Innovation and AI - 3 Key Elements to eCommerce Success

The rapid advancement of artificial intelligence has brought about significant transformations in eCommerce. Enhance customer experience, optimize operations and drive revenue growth by harnessing the potential of AI.

  • 19:15 - 19:30
Panel Discussion - Interflora

Join our esteemed panel with European florist brand Interflora as they dive into their successful journey with composable commerce and challenges shaping the future of commerce.

  • 19:30 - 21:00
Aperitivo & Rooftop Networking

Take a break from the discussions and enjoy the breathtaking rooftop views while indulging in delicious aperitivo.
Network with fellow attendees, speakers and industry experts. Make meaningful connections, exchange ideas and learn about the latest in eCommerce.

About the Speakers

Manu Arjó
Manu Arjó
Group Head Of Product, Interflora

Manu Arjó is a product leader with over 15 years of experience in the digital industry. He is currently the Head of Product of Interflora, where he is responsible for leading the development of the company's digital products.

François Massemin
François Massemin
Head of South Europe, commercetools

François Massemin is a veteran in the Customer Experience world. He is currently leading the development of commercetools in South Europe, bringing his 25+ years experience forged with companies like SAP, Salesforce, Oracle and Adobe.

Tim Blake
Tim Blake
Enterprise Account Executive Iberia, commercetools

Tim Blake is Sales Leader for Iberia and Italy and has been working at the cutting edge of Digital Commerce Technology for 15 years. Having worked with the most important Retailers and Brands across Fashion, Luxury, Electronics, Grocery and B2B, he brings first hand experience from major digital transformation projects driven by the change to composable commerce.

Alberto Céniz
Alberto Céniz
Enterprise Sales Manager, Google Cloud

Alberto Céniz is Enterprise Sales Manager at Google Cloud with over 25 years of demonstrated experience in IT for financial, manufacturing and retail industries acting as trusted advisor for IT infrastructure.

Benoit Rossignol
Benoit Rossignol
Head of Solution Engineering EMEA, commercetools

With 15 years of experience in the IT industry, Benoit is the Head of Solution Engineering for commercetools in EMEA. He is also leading the Admission Panel within the MACH Alliance.


Hotel Único Madrid

Our partner Co-Hosts

  • google cloud