Separate frontend from backend:
Easily connect all touchpoints via our flexible APIs
Frontend
Backend
“commercetools is particularly strong at innovative use cases, like conversational and social commerce, so that a client can “plug in” newer commerce features that are independent of the front-end interface” – The Forrester Wave™ 2017
What is a Headless Commerce Solution?
A headless commerce platform is responsible for all backend processes, calculation and data storage. It exposes all of these data through a flexible commerce API. This makes it possible to attach all kinds of frontends (“heads”) from standard webshops and mobile devices to voice assistants and car commerce scenarios.
Benefits of Headless Commerce
Flexibility: Full control of the frontend, without having to adhere to rigid structures laid out by the software vendor
Speed & Agility: Experimenting and A/B testing new features fast without jeopardizing backend stability
Increased performance: Different touchpoints have different scaling needs, so separating frontend from backend functionality improves customer experience and is budget-efficient
Customers who are using our headless platform
Webinar: Is your commerce platform truly modern or ‘Fake New’?
White Paper: Benefits of Headless Commerce
Why more and more brands are choosing to decouple their customer-facing frontend with their technical backend.
