white paper challenges in b2b commerce

White Paper B2B Commerce: Laying a technological foundation for business success

by commercetools


About the White Paper

How to gain flexibility using a headless, microservices approach

The nature of today’s business-to-business (B2B) buyers and their expectations of working with suppliers and partners has changed. B2B suppliers are now expected to deliver the content, features and experiences that their buyers enjoy from their daily lives as B2C consumers. For a commerce strategy to be successful, it must take this reality into account.

In this white paper, we break down the critical requirements of B2B commerce and inform decision makers on how to lay the technological foundation for sustainable business success.

Key Takeaways

  • What makes the B2B customer journey special.

  • The main differences between B2B vs. B2C digital commerce ecosystems.

  • The technological requirements for B2B.

  • How to gain flexibility using a headless, microservices approach.

  • Best practices for B2B, including 5 customer use cases.


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