The headless commerce playbook for business teaser
White Paper

Headless Commerce Playbook for Business Leaders

by commercetools

The headless commerce playbook for business

About the White Paper

How business and technology leaders can modernize commerce without friction

Today, commerce is fast, fluid and everywhere: On mobile, in apps, across social, voice and in-store channels. But legacy, monolithic systems are still locking teams into rigid templates, complex upgrades and slow release cycles that can’t keep pace with customer expectations.

The Headless Commerce Playbook for Business is your guide to escaping these limitations. It breaks down how headless commerce — and related concepts like MACH® and composable architecture — unlock flexibility, speed and control across your tech stack. You’ll learn how to modernize at your own pace, choose the right frontend approach, integrate best-of-breed solutions and replatform without disruption.

Whether you’re exploring headless for the first time or already on the path, this white paper offers practical insights, real-world migration steps and the business outcomes to expect. 

Download it now to move beyond legacy — and toward a future-ready commerce strategy.

What’s inside

  • How to choose the right frontend approach for your brand’s needs and ambitions.
  • What capabilities matter most in a modern commerce backend.
  • What a migration to headless actually looks like and how to manage it without chaos.
  • How to measure business impact and unlock long-term value.

Download

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