What separates businesses that thrive from those that struggle to keep up? How prepared is your commerce infrastructure for AI-driven experiences and agentic commerce? In our second annual report on commerce replatforming and migration trends, we examined what happens when enterprises prioritize modernization. The results reveal a clear path forward.
Future-readiness is the new competitive advantage
"The State of Commerce: Replatforming and Migration Trends for 2025" provides comprehensive insights into replatforming trends across manufacturing, healthcare, telecommunications, retail, consumer packaged goods and wholesale enterprises. It reveals the drivers pushing businesses to migrate, the obstacles potential migrators face and the transformative outcomes organizations are achieving.
The report also examines how AI and agentic commerce are reshaping expectations, why composable architecture matters more than ever, and what businesses need to know about data security, process changes and measuring success.
Ultimately, this report makes clear that migration isn’t optional — it’s essential for survival in the AI and agentic commerce era. Without a composable foundation, businesses will struggle to integrate the innovations reshaping commerce and risk being left behind as competitors capture tomorrow’s growth.
This comprehensive report offers a deep understanding of the challenges businesses face and the exceptional outcomes that platform migration delivers. Here's a preview of key insights from recent and potential migrators.
#1 Preparing for the future of commerce
Data security concerns remain top of mind
Nearly all migrators unlock major value
What commerce migration success looks like
When asked about the most important metrics for evaluating their platform, decision-makers focus on three areas: Revenue growth (78% use this metric), customer satisfaction scores (71%) and return on investment (69%). However, the metrics they find most valuable reveal different priorities: ROI and revenue growth tie at 23% each, followed by customer satisfaction at 14%.
The AI imperative: Why businesses can’t wait
Nearly all enterprises (97%) recognize AI's critical role in the future of commerce. The top AI capabilities they expect to transform commerce are:
Predictive customer behavior analysis (63%)
Automated customer service like chatbots (60%)
Personalized product recommendations (57%)
Interestingly, while 93% of respondents believe AI agents will predict customer needs before customers realize them, and 49% think agentic AI will reduce brand loyalty as agents shop on customers’ behalf, only 17% cite agent-led buying as having the most impact over the next five years. This suggests agentic commerce is recognized as inevitable — but perhaps further out than other AI innovations.
Choose your vendor wisely and multiply your results
Respondents overwhelmingly confirmed that the benefits of migration outweigh the challenges.
Organizations that have recently switched are nearly 7x more likely to be "very satisfied" compared to those still considering a switch (41% vs 6%).
Among the recent migrators surveyed, those who chose commercetools Platform achieved notably superior outcomes. The report reveals meaningful performance differences across key metrics. Advantages like these enable organizations to devote more resources to innovation and customer experience improvements that drive business growth.
