Emma –The Sleep Company rises and shines with commercetools for modern eCommerce Order Management
LONDON (UK), October 27, 2021 – Emma – The Sleep Company, the world’s largest direct-to-customer sleep brand, has selected commercetools and Fluent Commerce to provide a new eCommerce platform for its rapidly growing business.
The retailer, which sold 1.5 million mattresses in 2020 in more than 30 countries, is famous for its foam Emma Mattress – which is commonly ordered online and delivered to consumers in a box. This business is rapidly growing with an annual revenue of €405M in 2020 which is a 170% increase on the previous year.
Committed to providing the best shopping experience for their customer, Emma decided to replace their eCommerce platform to better support their business growth plans. They selected commercetools, a MACH Alliance member, whose platform is built on modern MACH principles - Microservices, API-first, Cloud-native and Headless.) and supports Emma’s technology strategy, as their online store backbone.
Alongside commercetools, Emma chose a distributed Order Management System (OMS) from Fluent Commerce (also a MACH Alliance member) to streamline online and offline order management, giving them a single view of global inventory and the ability to fulfil and return customer orders in the future more efficiently.
AyataCommerce, a technology services company helped Emma with the rollout of the new distributed OMS. Fluent Order Management will be rolled out to more than 30 countries, including the USA, UK, China and India. The rollout kick-started in Columbia in August 2021, just few months after the partnership was formed and will incrementally cover all current and future markets. Emma aims to complete the rollout in 2022.
Countries the new OMS will be implemented include: Columbia, Germany, UK, France, Netherlands, Ireland, China, Australia, Sweden, Denmark, Hong Kong, India, USA, Belgium, Italy, Spain, Portugal, Austria, Switzerland, Brazil, Mexico, Canada, South Korea, New Zealand, Singapore, Chile, Japan, Argentina, Philippines, Indonesia, Taiwan, Malaysia, Thailand, Vietnam and Poland.
About Emma – The Sleep Company
Emma – The Sleep Company is a founder-managed company and with 1.5 million mattresses sold in 2020 the world’s leading direct-to-consumer sleep brand. Founded in 2013 by Dr. Dennis Schmoltzi and Manuel Mueller, the Sleep Tech company is headquartered in Frankfurt am Main, Germany, with additional locations in Manila (Philippines), Lisbon (Portugal) and Shanghai (China). In 2020, the company achieved a turnover of EUR 405 million (USD 494.7 million), a growth rate of 170% from the previous year. On July 1, 2020, Franz Haniel & Cie. GmbH group, a German family-owned investment holding company with focus on sustainability, acquired 50.1% of Emma – The Sleep Company.
To learn more about Emma, read its Success Story.
.svg)