Fashion and lifestyle media brand Highsnobiety launches eCommerce with commercetools

MUNICH (Germany) / DURHAM (USA), September 11, 2019 – commercetools, a global leader in next-generation commerce software, today announced its partnership with Highsnobiety, which first began in 2005 as a fashion blog and is now a global online publisher and media brand. commercetools is the technology provider behind Highsnobiety’s first global e-commerce platform, which launched in May this year with a collaboration with Linea Rossa by Prada.

Highsnobiety now boasts 500 million social media impressions and 9 million unique visitors per month, so delivering a great user experience on a global scale is a major priority. 

By utilising commercetools, Highsnobiety can offer a seamless online shopping experience while maintaining its renowned content culture, providing their audience and consumers with the regular introduction of limited product stocks and easily scale its business as it grows globally.

Highsnobiety chose commercetools for its innovative and agile technology including flexible frontend development capabilities, a strong backend and a headless, API commerce system. This allows Highsnobiety to launch new product drops on a continuous basis to drive consistent web traffic and sales. 

Max Berger, Managing Director, commerce at Highsnobiety said: “Commerce has long been a demand from Highsnobiety’s audience, who wants to connect with the products they are reading in our magazine, on our website, and social channels.”

When we selected our platform, we really looked at how we could merge e-commerce and content with the technology that commercetools provides. We wanted a strong back end to scale our business.

Laura Mehler

VP Strategy & Operations, Commerce, Highsnobiety

Dirk Hoerig, CEO and Co-Founder, commercetools describes the tie-up as a triumph: “Highsnobiety has been the go-to destination for emerging trends in streetwear, art, culture and lifestyle for over 14 years. We are delighted to have been chosen by such a prestigious brand to help develop its maiden e-commerce platform.

Our unique software and headless, API-first approach means we are perfectly placed to help the brand transition to online retail and future-proof its business. We are delighted the launch has been such a huge success and we look forward to continuing to support Highsnobiety as it grows.

Dirk Hoerig

CEO and Co-Founder, commercetools

About Highsnobiety

Highsnobiety is the leading media brand documenting the most influential emerging trends and products in fashion, music, art and lifestyle. Since its founding in 2005, the brand has been an authority on the evolution and progression of the streetwear movement and its impact on mainstream popular culture. Through its curated editorial content (bi-annual print publication, dot com, and video/podcast), social properties, in-house content and brand studio, Highsnobiety+, and e-commerce platform, the media brand acts as a cultural liaison that connects culturally relevant brands with the next generation of style-conscious tastemakers and trendsetters.