Sephora Elevates The Future Of Commerce, Partners With commercetools As Next-Generation Commerce Solution

Leading Beauty Omni-Retailer Advances With Microservices Based, API-First, Cloud-Native, Headless (MACH) Architecture As The Foundation Of Its Digital Ecosystem

DURHAM (USA), July 12, 2022, - Today, commercetools, the leader in digital commerce and inventor of headless commerce, announced  Sephora, the prestige beauty omni-retailer, has selected commercetools as its next-generation commerce solution. By enlisting commercetools’ technology, Sephora is accelerating its digital architecture growth with state-of-the-art MACH (Microservices Based, API-First, Cloud-Native, Headless)-based technology, continuing to provide modern, seamless digital experiences for its customers. 

Sephora, an early leader in eCommerce and digital shopping, is on a mission to give its customers the ability to shop without constraints, anytime, anywhere. As the retailer looks to the future of its business, it is aiming to unify its in-store and online shopping experiences for customers, bolster omnichannel offerings, and increase personalization throughout its digital experiences. With the help of commercetools, Sephora will be able to more flexibly and cost-effectively accelerate new digital experiences and enhanced eCommerce functionalities.

Empowering Sephora to move from an older legacy system to a composable architecture, the commercetools MACH-based approach to commerce was a natural fit and progression for the retailer. Selected because of its superior technology and architecture, through a very thorough and intensive evaluation of the solution, Sephora found commercetools to be the most performant, scalable, and reliable offering and was best equipped to meet all of the retailer’s needs. With commercetools, Sephora will now be able to take a more nimble and adaptable approach to its digital experiences, allowing for the continuous development of new frictionless features for its clients.

About Sephora Americas

Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 340 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 500 stores across the Americas. And with its new long-term retail strategic partnership, clients can now shop Sephora at Kohl’s, a fully immersive, premium beauty destination, with 200 locations in 2021, and at least 850 locations by 2023. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients.  

Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey.

For more information, visit Sephora's Website and @Sephora on social media.  For media inquiries, please visit our Sephora newsroom or email ExternalComms@sephora.com