Most B2B organizations know they need to modernize their digital presence, but legacy systems, risk aversion and misaligned priorities often keep them stuck.
In this webinar, experts from commercetools and 10 Ops will uncover how B2B organizations can move from inertia to action — and ensure successful digital transformation.
Learn how to challenge the status quo, secure C-level buy-in and de-risk digital transformation through incremental pilots — all with practical, actionable insights.
With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.
Martin brings extensive leadership experience in digital strategy and operational excellence. He partners with organizations to drive disruption, uncover new opportunities, and thrive in rapidly evolving markets.
The status quo never gets questioned the same way that a new initiative does. Turning that around is a great accelerator for growth.
Founder and Managing Partner, 10 ops
For change champions like you, our recommendations are simple: Start small. Pilot initiatives that deliver quick wins. Communicate clearly and often. Showcase tangible results today while influencing long-term direction. When change-readiness is built into the core, evolution becomes business as usual — not a disruption.
