How to Drive Change and Break the Status Quo in B2B Organizations webinar
July - October

How to Drive Change and Break the Status Quo in B2B Organizations

How to Drive Change and Break the Status Quo in B2B Organizations

About the webinar

Most B2B organizations know they need to modernize their digital presence, but legacy systems, risk aversion and misaligned priorities often keep them stuck.

In this live webinar, experts from commercetools and 10 Ops will uncover how B2B organizations can move from inertia to action — and ensure successful digital transformation. 

Learn how to challenge the status quo, secure C-level buy-in and de-risk digital transformation through incremental pilots — all with practical, actionable insights.

What you’ll learn

  • Why B2B transformation stalls, from outdated tech to fear of change.
  • 5 strategies to break the status quo, with a deep dive into value audits.
  • How to secure C-suite buy-in.
  • The starting point: Use low-risk pilots to validate and grow with confidence.

Select a session to join

About the speakers

Julia Rabkin
Julia Rabkin
Senior B2B Product Expert, commercetools

With over a decade of experience across product and marketing teams in the tech world, Julia specializes in creating innovative, customer-first strategies and driving cross-functional growth and go-to-market initiatives.

Martin Schneider
Martin Schneider
Founder & Managing Partner at 10 Ops, The Opportunity Company

Martin brings extensive leadership experience in digital strategy and operational excellence. He partners with organizations to drive disruption, uncover new opportunities, and thrive in rapidly evolving markets.

The status quo never gets questioned the same way that a new initiative does. Turning that around is a great accelerator for growth.
Martin Schneider

Founder and Managing Partner, 10 ops

Are you ready to be a champion for change and start your b2b digital transformation journey?

For change champions like you, our recommendations are simple: Start small. Pilot initiatives that deliver quick wins. Communicate clearly and often. Showcase tangible results today while influencing long-term direction. When change-readiness is built into the core, evolution becomes business as usual — not a disruption.

Read our Customers' Stories

How BIC started a composable journey by focusing on the MEA region

Read more
BIC turned to commercetools Platform to modernize its digital commerce platform and build a future-proof solution that would keep them agile in an increasingly competitive market.

How Adelco implemented hybrid sales with digital transformation based on composable

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Reference image Adelco

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