Making the Business Case for Change
WHITE PAPER

Making the Business Case for Change

Making the Business Case for Change

About the white paper

A practical guide to navigate and succeed in B2B digital transformation

Change is the only constant in life” may be a cliché, but it remains especially true in business — and even more so in the B2B sector.

Manufacturers, wholesalers and distributors are facing a seismic shift in buyer expectations, particularly when it comes to digital experiences. Yet many B2B organizations continue to resist change — whether in technology, processes or mindset.

If you’re a B2B leader championing change, this white paper is for you. Download this practical guide to learn how to build a compelling case for change in traditional environments and lead a successful digital transformation for your business.

What’s inside

  • Why change is a catalyst for innovation and business value in B2B commerce.
  • 5 smart strategies to question the status quo and break down the barriers to change.
  • The 5 pillars to include in your business case: People, processes, customers, costs and technology.
  • The 3 milestones to build your business case with actionable guidance.
  • Practical insights to bring C-level executives on board.
  • Real-world examples from B2B companies that dared to change, including BIC, FLEETLOOP and Ingersoll Rand.

10 Opss & AWS

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How to Drive Change and Break the Status Quo in B2B Organizations webinar

How to Drive Change and Break the Status Quo in B2B Organizations

Want to see these best practices in action? Don’t miss our webinar where experts from commercetools and 10 Ops share practical strategies for your B2B digital transformation.

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