resources overview Reimagining Retail in a new normal world white paper
White Paper

Reimagining Retail Commerce in a New Normal World

by commercetools

commercetools white paper Reimagine Retail Commerce in a new normal World

About the White Paper

Why your strategic plan needs to start with modern technology

Downloaded by hundreds of executives, our 2017 white paper, “Reimagining Retail Commerce… with the Right Tools” offered an optimistic perspective on retailers’ growing concerns and challenges of adapting to advances in technology. The white paper outlined how having the right technology could enable retailers to meet the new shopping habits of consumers, as well as offer practical tips and realistic recommendations. 

Five years later, amid worldwide economic disruption brought on by the COVID-19 pandemic, we realized retailers needed an updated roadmap – one that takes into consideration new shopping habits formed by customers during the “new normal” of lockdowns and reopenings, and the emerging technologies that are driving retailer success.

Key Takeaways

  • A description of the new and innovative experiences retailers offered their customers that resulted in their success during lockdown.

  • Strategies for merging digital technologies within brick-and-mortar stores.

  • Statistics that show the long-term impact COVID-19 has had on shopping habits and consumers' expectations.

  • A deep dive into how adopting MACH architecture can enable retailers to easily offer the newest and most innovative shopping experiences.


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