by commercetools
Omnichannel continues to be one of the most compelling strategies for brands, but making it a reality has proven to be a challenging journey.
As customers increasingly use more channels to buy and expect seamless experiences no matter where they engage, it’s clear that omnichannel commerce remains more promising than ever.
So, how can brands gear up to boost omnichannel experiences and derive value?
This playbook helps you to ditch common misconceptions and pitfalls to design an omnichannel strategy that drives value for your business. Also, get an overview of emerging trends, core principles of omnichannel commerce, success stories and an implementation checklist. Last but not least, learn why composable commerce is indispensable to get your omnichannel strategy right.
An overview of emerging trends shaping the omnichannel space.
Common pitfalls and misconceptions you should watch out for.
The six principles for a successful omnichannel strategy and how composable commerce helps to unlock them.
Best practices and success stories that show how to bring omnichannel to life.
A practical checklist for your omnichannel strategy to guide your implementation.
