Why your strategic plan needs to start with modern technology
In 2017, commercetools released a white paper titled "Reimagining Retail Commerce...with the Right Tools," which encouraged traditional retailers to focus on using innovation to enhance customer engagement and create personalized brand experiences. The paper highlighted the importance of modern technology for generating loyalty and sales, and emphasized the use of APIs to gradually add features for incremental innovation, revamping platforms over time to minimize pushback.
Despite the continued relevance of much of the paper's content, changing customer expectations and the emergence of new technological innovations, such as composable commerce, mean that retailers must stay aware of how to utilize these advancements. In a post-COVID-19 world where new retail challenges are constantly emerging, mixing physical and digital touchpoints is crucial to create new shopping methods. As a result, commercetools has updated the white paper to include insights from experts within the company and partner Capgemini on the most significant digital retail trends of 2023.
New and innovative experiences retailers are offering their customers, resulting in their success.
Strategies for merging digital technologies within brick-and-mortar stores.
Recent statistics showcasing the most adopted digital technologies by shoppers.
How MACH and the composable commerce approach is key to integrating the newest retail technology trends.