commercetools, Publicis Sapient & Contentstack
Brands embracing digital commerce have traditionally had two options to choose from — build a homegrown solution or buy a prepackaged monolithic platform. As both options have unique advantages as well as limitations, leaders have long debated over whether to Build OR Buy.
Today, composable commerce is delivering the best of both worlds. This white paper shows brands how to leverage this innovative new approach that calls for buying the core components that provide critical capabilities AND building unique features that can differentiate your brand from the competition.
How MACH@ technologies contribute to the power composable commerce delivers
Why the Build AND Buy approach is so much better than either building your own OR buying a platform off the shelf
What you need to know to start implementing composable commerce in your business