commercetools vs. Shopify

How commercetools outshines Shopify

The main difference between Shopify and commercetools? The ability to meet complex enterprise commerce needs. Discover why commercetools is the trusted commerce platform for fast-growing brands and enterprise businesses.

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commercetools vs. Shopify

Why choose commercetools over Shopify?

Shopify is a great choice for small and medium-sized businesses that need a quick time to market. However, enterprise-grade commerce is another ball game. That’s where commercetools comes in. 

Flexibility

While Shopify offers limited customization for enterprise and B2B needs, commercetools delivers true flexibility with an open infrastructure that supports complex use cases across any industry or business model.

Scalability

Shopify’s limited cloud infrastructure and fragmented integrations often struggle to support Black Friday-like traffic peaks. commercetools’ architecture is built to handle unpredictable traffic seamlessly.

Business value

Shopify offers a fast start with templated offerings, but lacks customization options for businesses to stand out. Thanks to commercetools, you get the best pay-off for your business with rapid innovation and lower costs at enterprise scale.

Enterprises that made the switch from Shopify to commercetools.

Why commercetools: Customization options for unique CX


Wild Fork Foods transitioned from Shopify to commercetools to address challenges in managing variable-weight products. Thanks to commercetools, the company implemented dynamic pricing and integrated inventory systems, minimizing revenue loss and operational inefficiencies. For the new eCommerce launch in Canada, Wild Fork increased daily orders by 58% and new customers by 73%.

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Wild Fork Foods customer story

Why commercetools: Scalability and flexibility


Purple began its eCommerce journey on Shopify for its out-of-the-box simplicity. However, as demand surged, Shopify couldn’t scale with the company’s rapid growth. Less than two years in, Purple moved to a composable commerce approach with commercetools, gaining the scalability and flexibility needed for long-term success.

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Purple customer story

Where commercetools wins.

The right choice for enterprise-level commerce. 

Shopify
commercetools

Rigid platform for customizations
limiting ways to create one-of-a-kind customer experiences.

Limitless customization options
To support expansion across multiple business models, countries and brands.

Limited B2B functionality
that leads to subpar buyer journeys without solving the inherent complexity for B2B.

Support for complex B2B use cases
that enables enterprises to automate and digitize the most sophisticated processes. 

Restricted scalability
that prevents businesses from handling traffic peaks with seamless auto-scaling.

Automatic scaling for unpredictable peaks
allows companies to support online spikes without downtime or performance loss.

Lacking a unified commerce approach
as in-store and digital experiences are managed by different platforms.

True unified commerce
that erases the boundaries between digital and in-store experiences with one platform.

Hidden costs
A GMV-based model that inflates your costs over time.

Predictable, transparent pricing
An order-based approach that ensures no hidden fees or penalties for scaling.

Fast time to market with a caveat
Templated offerings that cut down implementation time but limit customization.

Fast time to market with flexibility
Pre-composed solutions fast-track rollouts while maintaining flexible solutions.

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