commercetools vs. Shopify

How commercetools outshines Shopify

The main difference between Shopify and commercetools lies in how swiftly businesses can customize unparalleled customer experiences with commercetools' inherent flexibility, scalability and lower costs, rather than being ensnared within a rigid all-in-one framework like Shopify.

Shopify introduction

Why choose commercetools over Shopify?

Tired of the cookie-cutter CX and limited functionalities of Shopify? Migrate to commercetools to give your webshop a competitive edge.

Why commercetools is the best commerce solution
Composability at its best

commercetools embodies the essence of composable commerce, empowering brands to create tailor-made shopping experiences by picking and choosing the best components for their unique needs.

Omnichannel excellence

Seamlessly orchestrate a unified and consistent customer journey across all touchpoints, ensuring that your brand shines in every interaction with customers to ensure their loyalty.

Risk-free scalability

Never outgrow your platform again. Being cloud-native and versionless, commercetools allows you to scale your eCommerce capacity seamlessly as your business evolves, without the anxiety of potential bottlenecks or disruptions.

We didn't want to just be the next Shopify store or the next Commerce Cloud store. We really wanted to be able to offer a unique brand experience, not only with M&Ms but across the Mars umbrella.


MARS logo

Why you should pick commercetools over Shopify

What's the best enterprise eCommerce platform? In our white paper, we provide a comprehensive comparison between commercetools Composable Commerce and Shopify. In doing so, we define composable commerce and outline the ways in which a composable environment delivers technical, operational and financial benefits to B2C, B2B and D2C companies.

Why you should pick commercetools over Shopify

Brands that have migrated from Shopify to commercetools

Mattress company, Purple, turned to commercetools Composable Commerce when Shopify's commerce components could no longer sufficiently scale to meet its evolving promotional and marketing needs. 

Read Story
Purple Customer Story

How does Shopify compare to commercetools Composable Commerce?

Discover the strengths of commercetools in direct comparison to Shopify issues in key aspects such as cost efficiency, migration speed, building checkout features and B2B functionalities.


commercetools ensures low TCO and high ROI through modern practices, open standards, and extensive resources. Shopify offers low TCO but limited customizability, leading to potential enterprise outgrowth and having to pay and migrate twice due to oversimplification and platform lock-in.

commercetools ensures low TCO and high ROI

Time to market

commercetools' Accelerator program ensures an MVP in weeks, flexibly tailored to your business. Shopify's rigid deployment path suits simple projects in weeks, lacking true enterprise customizability.

Learn more
commercetools' Accelerator program ensures an MVP in weeks


commercetools' customizable and seamless checkout is adaptable to B2B, B2C and D2C models and leverages a library of 300+ APIs. Shopify's checkout problems are due to its proprietary nature, operating on a distinct domain in a headless setup, which poses challenges for cross-domain tracking and analytics integration.

Learn more
commercetools' customizable and seamless checkout


commercetools, a 2022 Forrester Wave™ Leader, excels in B2B commerce with a robust roadmap. It handles complex use cases, including B2B2C. In contrast, Shopify lacks critical B2B functionalities and an essential order-based pricing model.

Learn more
commercetools, a 2022 Forrester Wave™ Leader, excels in B2B commerce with a robust roadmap