Founded in 2015 by two brothers, the company launched its online business in 2017. Less than two years later, leadership realized the commerce platform couldn’t sufficiently scale to meet their continuously evolving marketing and promotional needs. Thankfully, they identified commercetools and chose its composable commerce platform as the best fit for their existing and future needs.
commercetools recommended Purple bring in DMI, one of their premier SI partners, to spearhead implementation of the project. The DMI team rose to the task, quickly formulating a plan of action to ensure the company was prepared for the upcoming holiday season.
Ultimately, by collaborating closely with Purple leadership, the team was able to launch a MVP in 8 months, enabling the company to capture lucrative gift sales.
After launching that project, the next step was putting a strategic plan in place to implement the additional initiatives necessary for the brand to fully leverage the power and scalability of commercetools.
A few years ago, many of our strategic plans were controlled by the capabilities of our commerce platform. Today, our commercetools solution gives us flexibility, agility and scalability to initiate any vision we have — and the improved site performance has been nothing short of a game changer for us.
VP, eCommerce, Purple Innovation
Purple’s new checkout experience was built on an aggressive schedule to be ready in early October 2019. When launch day arrived, confidence levels were so high that 100% of the traffic was moved within a week — fully transitioning the company away from its legacy eCommerce platform. This allowed DMI to sunset its old CMS and remove all reliance on the legacy system. Today, Purple has the scalability and flexibility needed to enable growth.
Purple is continuing to maximize its investment by developing features for product display pages and further configuring its in-house promo engine.
Gives control over ordering and bundling, pricing, discounts, currencies and shipping— managing everything in one place across all channels.
Integrated PIM (Product Information Management) lets Purple define and organize all product data and imagery, delivering a better user experience.
Tracks every step of an order from purchase to delivery, ensuring a frictionless customer experience.
