Can you give us your initial review now that you are online with the new platform? How satisfied are you?
Oscar: We were able to launch an inspiring digital platform in a record time of 20 weeks thanks to the collaboration with Tieto and commercetools. Anyone scrolling through the newest fashion content on our site discovers Scandinavian labels almost playfully and is able to purchase their products online.
Thanks to commercetools, it was possible to directly link and integrate any brands webshops into the platform. This does not only provide advantages from a content management point of view, but it also means that we do not incur any storage costs.
Magazines and brands have one thing in common: everything is about storytelling and an appealing presentation. Even in the Scandinavian market, Amazon will not pass by without a trace. We not only need to look good, but we also need to remain flexible and competitive. By launching this platform, we have taken a big step forward on our journey.
Learn more about the current challenges of the fashion industry in an interview with Steven Fockema Andreae, Head of Sales, Western Europe, and Siawash Shibani, Lead Solution Engineer EMEA at commercetools.
For a deeper dive into the project, check out the case study.