Infographic: Commerce Leaders Survey results

What our Commerce Leaders Survey tells us about the traits needed in today’s competitive commerce market, all in one handy infographic

Diya Bag
Senior Content Writer, commercetools
Published 07 November 2023
Estimated reading time minutes

We've tapped into the wisdom of more than 1,000 eCommerce leaders who spilled the digital tea on the 3 most prominent leadership styles in digital commerce. Get ready to dive into the results of our survey.

Infographic: Commerce Leaders Survey results

From visionary architects to pragmatic planners, these leaders provide a sneak peek into their distinctive leadership styles. Do their board meetings harbor as many surprises as a flash sale? That's a story we're about to uncover.

Plot twist: Turns out, loyalty isn't just for customers; even eCommerce leaders sneak around the digital aisles of their competitors. It's not betrayal… It's just a bit of market research! And when it comes to innovation, many of these folks see themselves as the Michael Jordans of the eCommerce universe. Read on to discover what other insider information these commerce leaders let out of the bag.

What eCommerce leaders have to say

Are these eCommerce leaders primarily shoppers or covert spies? An intriguing revelation from the survey shows that 53% of eCommerce companies have embraced a dual existence, catering to both business-to-consumer (B2C) and business-to-business (B2B) markets. They're living in a world where they don't just sell to individual consumers but also engage with other businesses, striving to strike the right balance. 

Moreover, their motives for shopping on their own company's online stores might surprise you. It's not merely the allure of employee discounts but the quest for an authentic customer experience. These eCommerce virtuosos are driven by the desire to understand precisely what their customers go through, fostering a deeper connection with the art of eCommerce.

Additionally, when these eCommerce aficionados venture beyond their company's digital walls to explore the offerings of competitors, it's not betrayal. Instead, 35% state that it's an act of rigorous competitive research. The pursuit of a better, faster, and more seamless checkout experience follows closely at 20%. So, it's not just the allure of rival products that entices these leaders; it's the fascination with an optimized shopping journey. 

What's next in digital commerce trends?

In a world where innovation reigns supreme, eCommerce leaders are akin to modern-day visionaries. When asked to rate their companies on a scale from one to five, with one signifying a lack of innovation and five symbolizing trend-setting prowess, a whopping 75% of respondents identified themselves as the trendsetters, rating their companies at four or five. These eCommerce mavericks understand the importance of staying ahead in the digital game. They aim not just to follow trends but to set them, echoing the disruptive spirit of some of today’s most innovative tech pioneers in their pursuit of digital excellence.

Furthermore, when it comes to collaborating with eCommerce software vendors, these leaders aren't content with mediocrity. A mere 14% rated their companies at three or below on a scale of one to five in terms of working with vendors recognized as industry leaders. The resounding preference for vendors recognized as industry leaders emphasizes the importance of aligning with cutting-edge technology partners in the competitive world of eCommerce. After all, if you’d rate your company as subpar in commerce, it might be time to evaluate the technology you’re using.

The eCommerce industry is not just evolving; it's undergoing a remarkable transformation. The numbers tell the story: only 2% rated their companies at one (indicating no transformation), and a considerable 82% of respondents saw their companies as digital heroes, rating them at four or five for leading the industry. The eCommerce revolution is well underway, and these leaders are the catalysts propelling their organizations into the future.

Pictures always make these better, so let's see what these numbers actually look like.

Commerce Leaders Survey results

Want to dig even deeper into the minds of Commerce Leaders? Watch now how business and technology leaders are spearheading digital commerce innovation. 

Diya Bag
Senior Content Writer, commercetools

Diya Bag is a Senior Content Writer at commercetools. Previously, she has worked as a Copywriter in advertising for a wide range of brands, as well as an Editorial Manager in publishing for magazines and both fiction and nonfiction books.

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