Curious about the benefits of eCommerce migration? Learn how transitioning to a modern commerce solution can boost sales, improve site performance and reduce costs for long-term business growth — and how composable commerce compares.
With new customer demands coming in fast and new commerce technologies constantly popping up, businesses are increasingly recognizing the benefits of migrating to a modern eCommerce platform — particularly one that is composable — more than ever. With flexibility, scalability and a lower total cost of ownership (TCO), this shift offers a bottom-line boosting alternative to all-in-one platforms for companies looking to modernize their digital commerce experience.
Based on recent research extracted from our Migration Report, this blog post analyzes the key benefits of eCommerce migration, as well as replatforming to composable commerce, plus the positive outcomes for businesses that make the leap.
Satisfied migrators: Why 92% say it was worth it
The transition to a new platform is no small undertaking, yet a remarkable 92% of businesses that migrated to a new eCommerce platform — whether composable or not — reported high levels of satisfaction. Among these, 83% had a favorable perception of composable commerce, drawn to its modularity and flexibility. These organizations see real value in leaving behind their monolithic platforms in favor of building a system tailored to their unique needs, integrating best-of-breed components rather than relying on a single vendor's ecosystem.
Migration drives enhanced value for both company and customers
The ability to compete in a fast-paced market was identified as the number one metric for measuring the success of migration. 67% of recent migrators and 58% of potential migrators cited this as their top priority. Additionally, benefits of replatforming were reflected in improved total cost of ownership (TCO) and enhanced customer satisfaction scores — key metrics for 56% of recent migrators.
Organizations that completed the migration also saw direct financial gains. A striking 90% reported improvements in sales and revenue, with 42% of businesses experiencing revenue growth of at least 10%, and 20% reporting an increase of 30% or more. Beyond financial performance, 94% stated that their site performance had improved, 86% appreciated the increased customization options and 62% found their new platform easier to use.
The commercetools edge: Composable commerce drives innovation
When compared to other recent migrators, businesses that adopted commercetools Composable Commerce saw even more pronounced benefits.
Improved website performance and speed: commercetools users reported a 41% improvement versus 33% for other migrators.
Reduced TCO: commercetools customers were 1.7x more likely to report reduced total cost of ownership, with 30% seeing a reduction compared to 18% of other migrators.
Increased development team availability: commercetools customers enjoyed 17 percentage points more availability for new projects, freeing up critical resources to innovate and grow.
The benefits of migrating to composable commerce include greater flexibility, faster feature launches, and reduced downtime — all of which contribute to a more competitive and customer-focused business.
Migration as the catalyst for long-term growth
The benefits of migrating to a new commerce platform are clear: From increased sales and revenue to better performance and reduced TCO, businesses that take the leap see significant rewards. While the migration process requires upfront planning and the right partner, the overwhelming satisfaction among recent migrators confirms that the long-term gains make it well worth the effort.
For companies looking to stay competitive in the fast-evolving world of eCommerce, modernizing your platform is essential. And with composable solutions like commercetools, organizations can better position themselves for long-term growth and success.
Get all the results of our survey in the full Migration Report.