What you’ll learn:
An overview of the results from our customers in 2025
2025 marked a time of meteoric growth not only for commercetools — which processed more than $75 billion in annualized GMV (an increase of 60% YoY) — but especially for our customers.
Serving over 600 brands, retailers and B2B organizations across the globe, the stories our customers share are of increased conversions and revenue, reduced costs, improved performance, as well as faster business velocity. This shows once again that the commercetools platform is so much more than technology developers enjoy working with — it’s truly the driving force behind enterprise growth.
Before we dive deeper into our customer success highlights, here are some of the business results with commercetools from our customers:
| Unlocking revenue growth | Reducing costs and increasing efficiency | Accelerating business velocity |
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Now, let’s explore the benefits our customers get — keep reading for more details.
Amplifying revenue growth
From managing sales surges in Black Friday-like events to expanding across multiple channels, regions and business models, the ability to flex and scale is the secret weapon for enterprises to increase conversion rates and revenue.
Behind the scenes, commercetools is the technology enabler that empowers enterprises to seize opportunities on the fly. In 2025, our customers knocked revenue out of the park, from B2B distributor Adelco increasing eCommerce sales by a whopping 400% to outdoor apparel retailer L.L.Bean, which generated $10 million USD in incremental revenue after implementing over 100 enhancements at speed.
Let’s explore our main revenue growth stories.
L.L.Bean future‑proofed its $1 billion+ digital business
After a successful migration to commercetools, the outdoor apparel company L.L.Bean onboarded 250,000 SKUs, migrated 5.5 million customer accounts without risk and simplified its stack — all without disrupting sales.
The transformation paid off: L.L.Bean launched over 100 enhancements and generated more than $10 million USD in incremental revenue. On Cyber Monday, their first peak season fully on commercetools, they handled over 5 orders per second with zero unplanned downtime.
With an enterprise-grade commerce platform, L.L.Bean can rapidly innovate, simplify operations and deliver a seamless omnichannel experience that translates into new revenue streams.
Adelco boosted eCommerce sales by 400%
Adelco, a B2B distribution company in Chile, had long relied on a personal, in-person sales model, but the COVID-19 pandemic made digital channels essential.
By adopting commercetools, Adelco unified its digital and in-person channels into a connected ecosystem, enabling a hybrid sales strategy that combined self-service, assisted and in-person options. This transformation supported the company’s growth ambitions, allowing them to scale digital operations without losing the personal touch that defines their brand.
The results speak for themselves: eCommerce sales grew by 400%, conversion rates increased by 20% and self-service customers purchased 25% more SKUs per order.
ARK Bokhandel lifted conversions by 15%
Norway’s favorite bookstore, ARK Bokhandel, replaced its legacy system with commercetools to scale reliably during peak traffic and dramatically improve customer experience.
The results speak volumes: Just one month after launch, ARK saw a 25% revenue uplift and its conversion rate jumped by over 15%, from 4–5% previously. Plus, development cadence has transformed completely and they now deploy 800+ times a year, focusing on innovation as a means for customer engagement and, as a result, enterprise growth.
LabelVie generated 60K euros/day in its first commercetools-powered month
Moroccan company LabelVie Group significantly accelerated its growth by launching a mobile-first eCommerce channel for its B2B brand, Atacadão, in just five months, utilizing the commercetools platform. Within weeks of launch, the app was generating €60,000 per day, highlighting deep demand among traditional retailers.
In addition, LabelVie has earned a Net Promoter Score (NPS) of 71, underscoring high satisfaction with its digital experience, and has leveraged the flexibility of its commerce engine to boost order volumes and retention.
PetSmart boosted conversions beyond expectations
After migrating to commercetools, PetSmart saw an increase in conversions that exceeded expectations. Thanks to commercetools, the company can deliver seamless omnichannel experiences online and in-store.
With same-day delivery, buy-online-pickup-in-store and fully measurable digital interactions, PetSmart can now iterate quickly, delight customers and turn technology investments directly into revenue.
Reducing costs and increasing efficiency
For many enterprises, scaling commerce operations usually translates into skyrocketing costs. Higher licensing fees, inflated hosting costs when provisioning additional servers, recruiting specialized developers or managing disparate platforms often eat a large portion of the budget. But it doesn’t have to be this way.
This is what commercetools’ customers get: A flexible and scalable platform that handles traffic peaks without overprovisioning. A unified commerce platform that removes the need for overlapping systems. A tech-agnostic solution that doesn’t require certified developers that cost an arm and a leg. And a more efficient system that lets you work smarter, not harder.
FREITAG reduced maintenance costs by 20%
FREITAG transformed its eCommerce business by moving to commercetools — a move that not only deepened its circular economy mission but also significantly reduced costs. Their legacy monolithic system struggled with product complexity and unique SKUs, resulting in slow load times and even outages.
By switching to a flexible system, FREITAG has eliminated crashes and dramatically lowered its maintenance costs by 20%, even after building its own in-house development team and infrastructure.
The platform’s ready-made catalog, checkout functionality and seamless integration capacity enabled FREITAG to achieve a double win: Scaling its unique product assortment efficiently and cutting recurring costs.
NXP increased efficiency for a midmarket B2B strategy
NXP, a New Zealand B2B supply distributor, faced inefficiencies with its legacy enterprise eCommerce system, which was highly customized for large clients but slow and resource-intensive for midmarket customers.
By adopting the commercetools platform, NXP launched a streamlined self-service storefront within just a few months. New customers can now open trading accounts in 20 seconds, eliminating manual paperwork and approvals, while marketing campaigns launch twice as fast.
Operational efficiency soared: Customer service inquiries dropped 92%, order completion rates rose from 75% to 91% and split shipments were reduced. This transformation enables NXP to serve midmarket clients more efficiently while laying a scalable foundation for future growth.
Let’s explore how our customers reduce costs while enhancing operational efficiency.
Silvan slashed infrastructure costs by 50%
Silvan, the Danish building materials and DIY retailer with 45 stores, transitioned to commercetools to turn ambition into action, enabling the retailer to deliver on customer expectations, including click-and-collect. Moreover, the new platform slashed Silvan’s infrastructure costs by 50%.
The deployment speed also accelerated significantly: What used to take hours of manual releases now happens in 5–10 minutes, with zero downtime. This efficiency enabled Silvan to reallocate development resources from maintenance to innovation, thereby accelerating feature delivery, enhancing CX and improving omnichannel capabilities.
PLUS Supermarkets increased efficiency by halving maintenance time
PLUS Supermarkets dramatically streamlined its digital operations by replatforming from a monolithic setup to commercetools. This transformation cut maintenance time in half, reducing bug fixing and performance testing by 50%, while enabling deployments three times a week.
By modernizing their technology stack, PLUS also improved performance: The new webshop runs 50–70% faster, offers 99.99% uptime and can reliably handle traffic spikes without disruption. What’s more, the grocery chain increased the rate of successful orders by 89%.
Accelerating business velocity
Seizing opportunities isn’t possible when the time-to-market is slow. For many enterprises, launching new brands or business models, expanding internationally or rolling out enhancements remains a challenge. This is because many of them rely on legacy platforms that aren’t built for specific needs — or for today’s fast-changing market.
This picture changes entirely with commercetools. The flexibility and extensibility of our platform translate into faster rollouts, no matter if it’s about enhancing the customer journey, plugging a new channel or exploring a new business model. This, in turn, helps our customers accelerate growth today and in the future.
Pet Valu reduced time to market by 40% and accelerated innovation cycles
Pet Valu, Canada’s leading specialty pet retailer, struggled to provide a frictionless online shopping experience with its legacy platform. The retailer transitioned to commercetools and began to reap the benefits of a modern infrastructure, including a 40% reduction in time to market and improvements in site performance, with a 45% faster homepage and 70% faster product pages. Moreover, Pet Valu was able to enable seamless omnichannel promotions between online and in-store channels.
By modernizing its architecture, Pet Valu was able to rapidly roll out cross-channel offers, localize its catalog and pricing per region, and reduce its total cost of ownership by replacing legacy systems and licensing fees.
The result? Faster innovation cycles (they now ship features 2–3x faster), more engaging customer experiences (like personalized pet profiles and curated products for shelters), and a scalable foundation to support over 800 stores and growing online demand — all while strengthening its position as a leader in omnichannel pet retail.
Coflex created a B2C-like portal in 90 days
Coflex, a leading plumbing connector manufacturer in Mexico, modernized its B2B commerce in just 90 days, creating a sleek, B2C-style portal that serves its distributor network — all by aligning its sales and IT teams with a shared vision.
Within six months, 80% of customers and 89% of the sales force adopted the new system, driving a marked increase in digital transactions, engagement and revenue.
FLEETLOOP built an MVP in 3 months
The digital rental platform for semitrailers, FLEETLOOP, built a groundbreaking MVP (minimum viable product) for a digital semitrailer rental platform in just three months, enabling customers to rent a trailer in under a minute.
By launching quickly and iterating fast, FLEETLOOP minimized upfront investment and dramatically reduced time-to-market. The composable setup allowed for flexible onboarding, custom pricing models and dynamic business logic — all without compromise.
Today, the platform provides dispatchers and fleet managers with immediate access to available trailers, enhancing operational efficiency and business agility.
Viewrail rolled out multi-brand eCommerce in only 100 days
Viewrail, a leading manufacturer of modern staircases and railings, rebuilt its multi-brand B2B and D2C eCommerce operations in just 3.5 months using commercetools. Today, the company can manage three distinct storefronts from a single backend, eliminating platform duplication and streamlining brand operations.
Thanks to the new platform, Viewrail has significantly reduced time-to-market across the organization: Marketing updates on product pages now occur twice as fast, and they launched their MVP ahead of their 2025 spring peak season. With the new infrastructure in place for long-term growth, Viewrail can continue to expand with ease.
Breville created 16+ localized storefronts in six months
The high-end kitchen appliance brand Breville scaled its global presence in record time by replatforming to commercetools. In just six months, they launched 16 regional sites and eventually expanded to 80 D2C storefronts — powered by a unified commerce backend.
With a consolidated catalog, Breville introduced cross-brand promotions and advanced subscription models. For example, customers can purchase a 1 kg coffee bag initially and then subscribe to a 250g weekly delivery within the same checkout flow. They also rolled out gift card support and personalized “coffee quizzes” for tailored bean recommendations.
Jaycar unified digital and physical shopping in only six weeks
Jaycar, a leading electronics retailer across Australia and New Zealand, launched a modern in-store commerce system — complete with ratings, reviews, loyalty and real-time inventory — in just six weeks. The unified commerce solution empowers store associates with tools and real-time data to assist customers during in-store purchases.
The outcome: Jaycar can now deploy features in days (not months) and deliver a seamless omnichannel experience, closing the gap between its physical stores and online presence.
What’s up next
The next wave of digital commerce? Agentic capabilities that will enable more enterprises to become discoverable and shoppable across GenAI channels, such as ChatGPT and Microsoft Copilot. What’s more, AI agents will also become more mainstream in brands’ owned experiences, from customer support chats to productivity solutions.
Retailers like Mexico’s Liverpool and the UK’s Frasers Group are already embracing this future, announcing plans to leverage commercetools to deliver more autonomous experiences. As businesses increasingly adopt agentic commerce, 2026 promises to be a year where innovation, agility and truly personalized shopping redefine commerce.
Interested in learning more about customers who have achieved success by migrating to commercetools? Visit our customer stories page.
Manuela leads content strategy at commercetools. With over 20 years of experience in B2B SaaS, she writes about all things commerce by day and turns to fiction by night. She loves long walks, traveling, and, unsurprisingly, reading books.