How commercetools delivered sweet success for Christie Cookie in only six months

Christie Cookie Co. is well-established as a premium cookie manufacturer and brand. However, the outdated legacy platform it was running on delivered a distinctively un-premium experience. The rigid design restricted the ability to control content, add features or promote their unique differentiators. In addition, their site performance was painstakingly slow and the platform was not mobile-friendly. All of these issues hindered the ability of Christie Cookie Co. to meet the expectations of today’s customers and grow business.

Six months before the kick-off of the holiday season — the busiest time of the year — the company decided it was time to modernize its commerce experience.

Christie Cookie Co. chose to migrate to commercetools Frontend and commercetools Composable Commerce. Our complete solution provided the company with everything required to not only launch a modern, scalable commerce experience quickly but also integrate customized features easily and without risk. 

The headless commerce architecture and React-based interface of commercetools have empowered internal teams, enabling them to build tools and change content in an agile and rapid way. 

commercetools Frontend gave the Christie Cookie team the necessary content management capabilities along with the ability to deliver a seamless, engaging experience across any device. With a boost from the Aries accelerator, the company got the new site up and running in only six months.

Christie Cookie Co. now has modern technology in place that meets the needs of the business, delights customers and can support the company’s long-term commerce vision.

They are no longer held back by their commerce platform. With commercetools Composable Commerce and Frontend they gained the flexibility, scalability and performance to deliver a premium omnichannel experience.

The new system has enabled them to offer a Multi-Ship checkout experience, which allows its customers to add up to 500 addresses to a single order with different ship speeds, different ship dates, and different gift messages, and effortlessly calculate the total payment due.

It is also powering the Custom Tin Builder, which gives customers the ability to upload images and add text to blank tins and then fill them with the cookies of their choice. This personalization capability provides a unique differentiator for Christie Cookie that is engaging customers and driving sales.

The component-based nature of composable made it easy for the team to modernize the payment gateway with Stripe — and they now know they can continue to add payment methods that meet their customer's needs at any time.

The old platform also had a limitation on discounts for corporate customers. commercetools promotional capabilities removed these limitations, opening up new ways to promote cookies to individual and corporate customers.