NBCUniversal customer story
Customer Possibility Story of how NBCUniversal developed a MACH-based commerce platform to ensure flexibility and future-proof commerce technology
NBCUniversal Customer Story

How NBCUniversal achieved a strong start to implementing a new modern commerce architecture.

NBCUniversal customer logo
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
Response Time (SLA)
Main Sales Channels
Commerce APIs
  • B2B
  • B2C
  • Media & Entertainment
  • New Project
  • Americas

The Challenge

NBCUniversal teamed up with commercetools to advance their work with modern and composable commerce. They uncovered that visitors of their multiple media sites wanted to buy products related to their favorite movies, films, articles and more, all related to NBCUniversal's collections of franchises and series.

The Solution

NBCUniversal turned to commercetools and Mirakl to be at the center of their commerce solution. commercetools provides cart functionality, while Mirakl connects existing marketplaces that sell their products.

When NBCUniversal first began developing the commerce platform for their digital stores, they knew they wanted a MACH approach so that they would have the capability to continually add new brands and products across their website and keep their platform future-proof.
Hauke Rahm

VP Customer Success, commercetools

Why it was a success

NBCUniversal's current commerce platform enjoyed a successful launch. With a portfolio across linear, digital and social, NBCUniversal will be able to sell shoppable products directly through their dedicated personalized websites via a Contentstack CMS. Products are sold through 6 main retail channels. The first project with SyFy went live in just a few months, followed by a consistent personalization and roll-out of new brands.

NBCUniversal's new, future-proof commerce platform allows new brands and products across their website to continually added

commercetools features for NBCUniversal

PIM (Product Information Management)

Unlimited number of product types provides true adaptability.


Integrations with Mirakl marketplace functionality increases product range offerings.


Customers can purchase merchandise from the latest TV shows via 6 main sales channels.

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