NBCUniversal was new to modern and headless commerce, and wanted to test and trial new digital revenue streams. They uncovered that visitors of their multiple media sites wanted to buy products related to their favorite movies, films, articles and more, all related to NBCUniversal's collections of franchises and series.
NBCUniversal turned to commercetools and Mirakl to be at the center of their commerce solution. commercetools provides cart functionality, while Mirakl connects existing marketplaces that sell their products.
When NBCUniversal first began developing the commerce platform for their digital stores, they knew they wanted a MACH approach so that they would have the capability to continually add new brands and products across their website and keep their platform future-proof.
VP Customer Success, commercetools
NBCUniversal's current commerce platform enjoyed a successful launch. With a portfolio consisting of several TV channels, NBCUniversal will be able to sell shoppable products directly through their dedicated personalized websites via a Contentstack CMS. Products are sold through 6 main retail channels. The first project with SyFy went live in just a few months, followed by a consistent personalization and roll-out of new brands.
Unlimited number of product types provides true adaptability.
Integrations with Mirakl marketplace functionality increases product range offerings.
Customers can purchase merchandise from the latest TV shows via 6 main sales channels.