why composability is more than commerce  the modern commerce talks podcast with Kelly Goetsch
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Why composability is more than commerce – insights from the Modern Commerce Talks podcast

manuela-tchoe.png
Manuela Tchoe
May 2022

As composable commerce gains traction, its implications go far beyond technology. What does composability mean for a company’s culture and people organization?

Composability is more than delivering forward-thinking technology to solve the eCommerce challenges large and small businesses face. Being “composable” has significant implications for a company’s culture and people organization is a view Kelly Goetsch, Chief Strategy Officer at commercetools, has shared in the latest episode of Modern Commerce Talks by Avensia, a technology podcast for all things commerce, moderated by Jack Stratten from Insider Trends.

why composability is more than commerce  the modern commerce talks podcast with Kelly Goetsch
Put yourself in the place of a single developer. If you’re a developer and working a large, hundred-person team that just does tickets all day, you don’t really own anything. You’re just a cog in the machine. But if you’re one of five people who own the pricing API for a large enterprise, then you and four of your colleagues own that service. By owning it, I mean, you designed it, architected it, wrote it, implemented it – you maintained the production. Now, you have pride and ownership. That’s your thing.
Kelly Goetsch

Chief Strategy Officer, commercetools

Additionally, Kelly and Jack discussed how turning to composable is a mindset shift. While still in its early stages, composable commerce and other related topics are picking up quickly. Companies are beginning to realize the benefits of forming teams around granular services that boost individual motivation and company innovation. 

Stream the episode now and get inspired by how composability can drive innovation in your company. 

To find all the Modern Commerce Talks podcasts, visit Avensia here.

manuela-tchoe.png
Manuela Tchoe
May 2022

Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.

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