Customer Story

Ulta Beauty

How Ulta Beauty is digitally transforming their business with headless commerce and MACH architecture

The Challenge

Ulta Beauty’s monolithic platform could no longer meet their commerce needs, so they decided to rethink all of their technology and make the move to modern commerce architecture across their entire organization.

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Moving away from the monolith towards a MACH architecture opens up ways to enhance omnichannel capabilities for Ulta Beauty and their consumer experience like never before. Expanding into new markets while scaling up existing ones has become day-to-day business.

Hauke Rahm

VP Customer Success, commercetools

The Solution

With the need to scale rapidly and make changes to their platform with more flexibility, Ulta Beauty’s only real choice to meet those needs was to go with a headless and MACH approach.
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