New financing positions commercetools for continued disruption of the global eCommerce software market

Munich (Germany), September 13, 2021 – commercetools, the pioneer of the headless commerce movement, today announced a $140m investment completing its series C funding round. Led by global tech investor Accel, alongside existing investors Insight Partners and REWE Group, the capital raised will fuel the company’s global expansion and allow commercetools to continue to help enterprises embrace the modern way of building their eCommerce environments.

Dirk Hoerig, founder and CEO of commercetools, is excited that Accel chose to support the company in its mission to become the global market leader in commerce experience technologies.

“We are singularly focused on providing all the tools and building blocks our customers need to deliver outstanding shopping experiences and innovation to consumers. This latest funding round will further accelerate our growth towards this target.”
– Dirk Hoerig, founder and CEO of commercetools

commercetools, which recently secured a spot on the exclusive 2021 List of Unicorn Companies recognizing privately held companies worth over $1 billion, has experienced accelerated growth in the past year as the global pandemic changed commerce forever.  When the pandemic hit, companies needed to react in days to supply chain issues, the shuttering of brick-and-mortar stores, and ultimately how consumers interacted with them.  Legacy commerce platforms lacked the speed and agility to enable companies to shift on a dime and stifled their ability to capitalize on the explosive growth of commerce.

“commercetools is leading the movement of a new way to do commerce that is API first. When we pioneered the headless commerce space eight years ago, we built the foundation to change our whole industry for the better and re-invented ecommerce,” says Hoerig.

Big global brands are embracing the Modern Commerce movement, with companies including AT&T, Audi, John Lewis, The LEGO Group, and Volkswagen leveraging commercetools to deliver superior commerce experiences across all touchpoints with agility and speed. Companies using commercetools are also positioned to handle nearly anything the market can throw at them.

As Matthes Kohndrow, Product Manager eCommerce of Audi said:
The Audi Commerce Platform has been built with three core values in its DNA: Speed, Adaptiveness and Effectiveness. With commercetools as the backbone for our platform, we were able to build a scalable, global commerce infrastructure aligned with our values. As a result, we can now leverage new e-commerce business models at Audi in only a few weeks.”

commercetools plans to use the capital increase to expand sales and marketing efforts in North America, Europe, and APAC, which will ultimately help more businesses eliminate legacy commerce platforms and embrace the modern way of building a commerce environment. The funding will also be used to extend the commercetools product portfolio and expand its partner ecosystem. This includes investing in third-party channel relationships that will make technology integrations and extensions with commercetools even easier.

Accel has been investing in technology companies globally for over 35 years, including Atlassian, UiPath, Spotify and Slack.

“The chance to invest in a fast-growing, innovative commerce platform was one we could not pass up. commercetools provides ecommerce enterprises the technology necessary to capture revenue in the rapidly growing global ecommerce market.”
– Ping Li, Partner at Accel

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About Accel
Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Atlassian, Bumble, CrowdStrike, DJI, Facebook, Fiverr, Flipkart, Qualtrics, Slack, Spotify, Squarespace, Tenable, and UiPath are among the companies Accel has backed over the past 35+ years. We help ambitious entrepreneurs build iconic global businesses.
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