commercetools unveils Spring 2025 Compilations to power better experiences, faster growth, and smarter operations

BOSTON, April 29, 2025 – commercetools, the most versatile platform for enterprise commerce innovation, today released the Spring 2025 edition of Compilations — its biannual showcase of new features designed to help businesses deliver exceptional customer experiences, scale with precision, and move faster than their competitors.

As pressure builds from rising costs, shifting customer expectations, and rapid tech cycles, enterprises need composable infrastructure that helps them stay agile and make smart decisions, even when the future is uncertain. commercetools is prioritizing faster execution, smarter scaling, and differentiated experiences across channels. The Spring 2025 Compilations introduces new features across three enterprise-critical priorities:

1. Memorable customer experiences that build loyalty and repeat business
2. Seamless growth and expansion through flexible, efficient operations
3. Productive, empowered teams equipped with tools to execute faster

We’re building the future of commerce by listening closely to what our customers need now and anticipating where they want to go next. From faster launches to smarter commerce capabilities in areas that matter most, like payments and promotions, we are working hard so that our customers can be best positioned to win in their markets. We are passionate about commerce and innovation. There is a broad shift towards an experience that is fully generated, not only agentic commerce, so businesses will have the autonomy to adapt, personalize, and grow on their own terms — we are working towards this — the architects of commerce innovation!

Shiri Mosenzon Erez

Chief Product Officer, commercetools

These latest enhancements — spanning customer experience, global expansion, and team empowerment — reflect the company’s commitment to giving enterprises the capabilities they need to lead in 2025 and beyond.

Unforgettable customer experiences

• Unified commerce in action: commercetools InStore powers online and in-person channels from a single backend — already live with retailers like Jaycar.
• Loyalty-driving experiences: New “Buy & Get” and “Best Deal” logic help deliver high-impact offers that increase AOV and retention, as well as gift card support
• Faster B2B purchase decision-making: Shareable B2B Purchasing Lists to enable collaborative buying amongst B2B customers.
• Subscription commerce for your customers’ convenience: Simplify the purchases of frequently needed items for your customers with recurring orders.
• Hyper-targeted campaigns: Use up to 500 unique customer groups for precise promotions and pricing strategies.

Faster, more flexible growth

• More flexibility, more conversions, more revenue: Enable amazing checkouts and payments for explosive growth with Payment Hub’s no-code PSP integrations.
• Better product experience: An AI-based tool for creating product data models even for the most intricate product catalogs.
• Higher sales through inventory precision: Reserve stock for popular items and provide real-time availability with Inventory Reservations.

Productive, empowered teams

• Higher productivity: Simplify your workflow with bulk editing, seamless discount management, and more Merchant Center tools.
• Effortless data management: Streamline your commercetools data management with powerful Import API enhancements, designed to boost efficiency and simplify operations.
  Import API upgrades drove 25% adoption in the first week
• Optimized system performance: Monitor composable commerce APIs using your preferred Application Performance Monitoring (APM) tool.
• B2B Digital Maturity: Enhanced permissioning, quote editing, business unit search and reorganization — no custom builds required.
• Faster innovation: More relevant results and faster pricing updates with Product Search API enhancements.

Explore all the innovations and watch Commerce Live! on April 29th, featuring Dirk Hoerig and Shiri Mosenzon Erez as they break down the Spring 2025 release and what it signals for the future of enterprise commerce.

About commercetools

commercetools is the leading enterprise commerce platform built to power innovation and versatility for the world’s leading brands. Our composable, cloud-native technology provides the flexibility to design tailored, scalable commerce experiences across any channel, at any scale — whether in stores, on social media, through connected devices, or in augmented reality. By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and quickly launch new channels to meet the evolving demands of their customers.

As trusted partners to brands like Audi, Danone, Eurail, NBCUniversal, and Sephora, commercetools helps its customers set the pace of innovation, deliver exceptional experiences, and achieve sustainable growth. With commercetools, businesses don’t just adapt to change — they lead it.

To learn more, visit commercetools.com.